Brand & Marketing Director

Fox Factory; Coldwater (MI); On-site; USD 85,000 - 120,000; Full time

Job summary

Fox Factory in Michigan is seeking a Marketing leader to own brand and marketing efforts, manage staff, and align branding with corporate strategy. The role focuses on both traditional and digital tactics and requires building influencer relationships and managing campaigns.

As Marketing Manager, you will drive content development, coordinate budgets and calendars, and ensure messaging resonates with endemic and non-endemic audiences while staying true to Fox Factory's brand.

Qualifications

• 7+ years of experience leading a marketing function.
• Excellent analytical and problem-solving abilities.
• Strong written and verbal communication skills.
• Excellent project management and organizational skills.
• Interest in powered on and off-road sports is desirable.

Responsibilities

• Lead brand and marketing initiatives and set branding strategies.
• Build relationships with influencers and manage marketing programs.
• Oversee the marketing calendar and budgets; coordinate with vendors.
• Develop content across PR, editorial, digital, and product descriptions.
• Increase brand visibility and sales at events while maintaining consistency.

Skills

Brand management

Digital marketing

Influencer relations

Vendor management

Education

Bachelor's degree

Job description

Fox Factory in Michigan is seeking a Marketing leader to own brand and marketing efforts, manage staff, and align branding with corporate strategy. The role focuses on both traditional and digital tactics and requires building influencer relationships and managing campaigns.

As Marketing Manager, you will drive content development, coordinate budgets and calendars, and ensure messaging resonates with endemic and non-endemic audiences while staying true to Fox Factory's brand.