Director, Audience Development

NBCUniversal; New York (NY); Hybrid; USD 130,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

NBCUniversal Global TV Distribution is seeking a Director of Audience Development to grow audiences and revenue across YouTube, Facebook, Snapchat and TikTok. This role requires an entrepreneurial mindset to identify new revenue opportunities, optimize content performance, and scale audience growth across platforms.

You will lead a team and manage a portfolio of conflict-driven daytime talk shows, leveraging content libraries to monetize and drive engagement, with a data-driven approach using

Qualifications

• Bachelor’s degree or higher in digital marketing, marketing, media or related fields.
• Ten years’ YouTube channel management experience, together with YouTube certification.
• Strong leadership skills, with at least three years’ experience managing a team of three or more employees.
• Demonstrable passion for the online video space, particularly successful YouTube brands, channels and creators.
• Expertise in social media optimization tactics and growing online communities.
• In‑depth knowledge of YouTube Content ID.
• Experience of working within YouTube content owners and Facebook business managers.
• Experience of managing internal and external stakeholders within a matrixed environment.
• Strong writing and presentation skills.
• Ability to process large data sets across a number of platforms, particularly YouTube analytics and Power BI.
• Proficiency with efficiency platforms such as Airtable, as well as the suite of Microsoft Office products.
• A strong knowledge of and familiarity with the world’s biggest social video platforms.

Responsibilities

• Overarching responsibility for the programming of YouTube, Facebook, Snapchat and TikTok channels across the portfolio.
• Lead a team of Associate Content Producers to deliver on AVOD team commercial goals, and lay a framework of management best practice for lead managers to follow.
• Explore ways to expand and develop the portfolio of internally run channels to increase ultimate revenue share.
• Report insights to and create presentation decks for internal and external stakeholders.
• Collaborate with sales teams to assist in the pitching of direct ad-sales campaigns.
• Produce best practice and training guides for new starters.
• Set a high standard for ongoing optimization of titles, descriptions, and keywords maximizing SEO potential.
• Macro analysis of AVOD data, including YouTube analytics and other data sources.
• Ensure channels adhere to YouTube best practice, NBCU company policy and quality/brand requirements.
• Remain consistently up to date with YouTube and other platform developments, trends and training.

Skills

Leadership

Team management

Data analysis

SEO

Power BI

YouTube analytics

Social media optimization

Content ID

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree or higher in digital marketing, marketing, media or related fields

Tools

Power BI

Airtable

Microsoft Office

Job description

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad‑supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry‑leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

ABOUT GLOBAL TV DISTRIBUTION

NBCUniversal Global TV Distribution (GTVD) is responsible for the sales and distribution of NBCUniversal product to all forms of television and streaming platforms in over 200 territories across the globe. This includes a rich library of more than 6,000 feature films and 170,000 television episodes, including current and classic titles, non‑scripted programming, sports, news, animation, long‑form and short‑form programming, and locally produced content from around the world.

ROLE OVERVIEW

The Director of Audience Development will define and lead the strategy to grow audiences and maximize revenue across NBCUniversal’s portfolio of wholly owned social and digital channels on YouTube, Facebook, Snapchat, and TikTok. This is a highly commercial role, requiring a strong entrepreneurial mindset and a proactive approach to identifying new revenue opportunities, optimizing content performance, and scaling audience growth across platforms. A core focus of the role will be the management and expansion of a portfolio of conflict‑driven daytime talk shows (including Jerry Springer, Maury, Steve Wilkos, and Karamo), leveraging deep content libraries to drive engagement, monetization, and long‑term audience growth across platforms. This role is accountable for delivering annual revenue targets set by GTVD, ensuring the portfolio is optimized for monetization, platform performance, and audience scale.

RESPONSIBILITIES

• Overarching responsibility for the programming of YouTube, Facebook, Snapchat and TikTok channels across the portfolio of conflict‑driven daytime talk shows.
• Lead a team of Associate Content Producers to deliver on Ad‑Supported Video on Demand (AVOD) team commercial goals, and lay a framework of management best practice for lead managers to follow.
• Explore ways to expand and develop the portfolio of internally run channels to increase ultimate revenue share.
• Report insights to and create presentation decks for internal and external stakeholders.
• Collaborate with sales teams to assist in the pitching of direct ad‑sales campaigns.
• Produce best practice and training guides for new starters.
• Set a high standard for ongoing optimization of titles, descriptions, and keywords maximizing SEO potential.
• Macro analysis of AVOD data, including YouTube analytics and other data sources.
• Ensure channels adhere to YouTube best practice, NBCU company policy and quality/brand requirements.
• Remain consistently up to date with YouTube and other platform developments, trends and training.

QUALIFICATIONS

• Bachelor’s degree or higher in digital marketing, marketing, media or other related fields.
• At least ten years’ YouTube channel management experience, together with YouTube certification.
• Strong leadership skills, with at least three years’ experience managing a team of three or more employees.
• Demonstrable passion for the online video space, particularly successful YouTube brands, channels and creators.
• Expertise in social media optimization tactics and growing online communities.
• In‑depth knowledge of YouTube Content ID.
• Experience of working within YouTube content owners and Facebook business managers.
• Experience of managing internal and external stakeholders within a matrixed environment.
• Strong writing and presentation skills.
• Ability to process large data sets across a number of platforms, particularly YouTube analytics and Power BI.
• Proficiency with efficiency platforms such as Airtable, as well as the suite of Microsoft Office products.
• A strong knowledge of and familiarity with the world’s biggest social video platforms.

ADDITIONAL REQUIREMENTS

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in‑office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Salary range: $130,000 - $160,000 (bonus eligible)

As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.