Director of Athletics Communications & Media Relations

University of North Carolina - Chapel Hill; Elkins Hills (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

University of North Carolina at Chapel Hill is seeking an Assistant Athletic Director for Athletic Communications. You will lead the Athletics Communications/Media Relations unit, guide storytelling and media outreach across 28 sports, and work with creative services, marketing, and sponsorship teams to advance the department's brand.

The role requires strong leadership, reporting to the Senior Athletic Director for Marketing and Communications, and managing student workers, with a focus on

Qualifications

• Bachelor's degree and three years of experience in marketing, communications, journalism or related field; supervisory experience preferred.
• Strong writing, editing and storytelling skills across multiple platforms.
• Ability to lead a media relations team and coordinate with creative services, marketing and sponsorship units.
• Experience in monetizing digital content to support sponsorship and revenue objectives.

Responsibilities

• Lead the Athletics Communications/Media Relations unit and plan, edit and strategically tell department stories.
• Promote the Carolina Athletics brand through proactive media pitching, web stories and news releases.
• Coordinate social media, events coverage and storytelling strategy with cross‑functional teams.
• Recruit and manage student workers and advise athletics director on communications.

Skills

Media relations leadership

Storytelling

Strategic planning

Team management

Analytics

Education

Bachelor's degree

Tools

Analytics tools

Job description

University of North Carolina at Chapel Hill is seeking an Assistant Athletic Director for Athletic Communications. You will lead the Athletics Communications/Media Relations unit, guide storytelling and media outreach across 28 sports, and work with creative services, marketing, and sponsorship teams to advance the department's brand.

The role requires strong leadership, reporting to the Senior Athletic Director for Marketing and Communications, and managing student workers, with a focus on