Athletics Communications Lead: Strategic PR & Storytelling

The University of North Carolina; Charlotte (NC); On-site; USD 65,000 - 95,000; Full time

Job summary

UNC Charlotte is seeking an Assistant Director of Strategic Communications to lead communications, PR and media relations for athletics programs and student-athletes. You will craft messaging, manage media relationships, and develop compelling content across digital and written platforms.

The role requires a Bachelor's in communications-related field, with a preferred Master's degree. Expect non-traditional hours, travel with teams, and collaboration with university-wide communications teams.

Qualifications

• Bachelor’s degree required in communications or related field.
• Masters degree preferred.
• Willingness to work non-traditional hours including game nights, evenings, weekends, and holidays.

Responsibilities

• Lead communications, PR and media relations strategy for assigned athletics teams.
• Cultivate media relationships and draft messaging, stories, previews and graphics.
• Develop content plans for team social media in collaboration with Content Team.

Skills

Media relations

Strategic communications

Drafting messaging

Storytelling

Content planning

Education

Bachelor's degree in Communications/Journalism/Sport Management

Master's degree preferred

Job description

UNC Charlotte is seeking an Assistant Director of Strategic Communications to lead communications, PR and media relations for athletics programs and student-athletes. You will craft messaging, manage media relationships, and develop compelling content across digital and written platforms.

The role requires a Bachelor's in communications-related field, with a preferred Master's degree. Expect non-traditional hours, travel with teams, and collaboration with university-wide communications teams.