Assistant Director of Strategic Communications

University of North Carolina - Charlotte; Charlotte (NC); On-site; USD 70,000 - 90,000; Full time

Job summary

UNC Charlotte Athletics is seeking an Assistant Director of Strategic Communications to lead communications, public relations, and media relations for assigned teams. The role involves creating communication processes, cultivating media relationships, managing digital content, and coordinating with stakeholders to enhance visibility and branding of Charlotte Athletics.

The position requires a bachelor's degree in Communications, Journalism, Sport Management, or related field, with a preferred

Qualifications

• Bachelor's degree in Communications, Journalism, Sport Management, or related field.
• Master's degree preferred and track record in managing multiple programs and communications execution.
• Ability to work non-traditional hours including evenings, weekends, and holidays.

Responsibilities

• Lead communications, PR, and media relations strategy for assigned athletic programs.
• Create and manage communication processes; develop feature stories to promote student-athletes, coaches, staff.
• Collaborate with student-athletes, coaches, administrators, and Strategic Communications team members.
• Manage team-specific pages on Charlotte49ers.com and coordinate interview requests.
• Develop content plans for social media accounts and work with content creators for digital platforms including website, social media, and podcasts.
• Serve as primary media contact at home events and travel with teams for event coverage as needed.

Skills

Public relations

Media relations

Communication skills

Education

Bachelor's degree in Communications, Journalism, Sport Management, or related field

Master's degree (preferred)

Job description

UNC Charlotte is hiring an Assistant Director of Strategic Communications to lead communications, public relations, and media relations strategies for assigned athletics teams. The role involves creating communication processes, cultivating media relationships, managing digital content, and coordinating with multiple stakeholders to enhance the visibility and branding of Charlotte Athletics.

Highlights

• Lead communications, PR, and media relations strategy for assigned athletic programs.
• Create and manage communication processes and develop feature stories to promote student-athletes, coaches, and staff.
• Collaborate with student-athletes, coaches, administrators, and Strategic Communications team members.
• Manage team‑specific pages on Charlotte49ers.com and coordinate interview requests.
• Develop content plans for social media accounts and work with content creators for digital platforms including website, social media, and podcasts.
• Serve as primary contact for media at home events and travel with teams for event coverage as needed.
• Required bachelor's degree in Communications, Journalism, Sport Management, or related field.
• Preferred master's degree and proven track record in managing multiple programs and communications execution.
• Ability to work non-traditional hours including evenings, weekends, and holidays.
• Part of the Athletics Department working 40 hours per week, exempt status, supporting athletics communications.