Director, Analytics

wppmedia; New York (NY); On-site; USD 180,000 - 230,000; Full time

Job summary

WPP Media is seeking a senior analytics leader to drive day-to-day analytics and measurement strategy for Norwegian Cruise Line. You will co-create a full-funnel plan for 2027, lead learning agendas, and collaborate with BI, Data Science, and media teams.

Mentoring a Senior Analyst, you will shape narratives and drive insights with significant autonomy. This high-visibility role offers the chance to evolve a client partnership, build strategic analytics foundations, and influence decision-making

Qualifications

• 10+ years of experience in analytics, measurement, marketing science, or related quantitative fields.
• Proven track record designing full-funnel measurement frameworks across brand and performance goals.
• Strong client leadership, influencing senior stakeholders and presenting independently.
• Experience leading learning agendas, test design, and brand lift studies with third-party vendors.
• SQL proficiency to query data in Snowflake and beyond dashboards.

Responsibilities

• Lead day-to-day analytics relationship for the client, representing analytics in client meetings.
• Co-create and implement the 2027 full-funnel measurement strategy across key metrics and outcomes.
• Develop learning agendas, advise on test design, interpretation, and next steps.
• Set up and evaluate Brand Lift Studies with third-party partners ensuring actionable results.
• Contextualize media performance against demand, trends, and macro signals.
• Lead Quarterly Business Reviews, monthly reports, and narrative-driven creative reports.

Skills

Analytics leadership

Full-funnel measurement

Executive client communications

Mentoring analysts

Strategic storytelling

Tools

SQL

Snowflake

Tableau

Adobe

VideoAmp

Kantar

DISQO

Dynata

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary and Impact

This role is within WPP Media, where you will be instrumental in leading the day-to-day analytics and measurement strategy for Norwegian Cruise Line. You will serve as a senior client partner, co-creating a full-funnel measurement strategy for 2027 across brand health, lead generation, sales, media performance, and business outcomes. You will lead learning agenda discussions, advise on test design, develop actionable measurement narratives, and collaborate with media, investment, Business Intelligence, Data and Technology, and Data Science teams. You will also manage and develop a Senior Analyst while operating with significant autonomy and accountability.

This is a high-visibility opportunity to shape the next stage of an important client partnership. The account has strong measurement foundations and substantial opportunity to evolve its strategic approach, giving you the chance to build rather than simply maintain an existing plan.

Key Responsibilities

• Lead the day-to-day analytics relationship for Norwegian Cruise Line, representing analytics independently in client meetings and cross-functional discussions.


• Co-create and implement the 2027 full-funnel measurement strategy, connecting brand health, lead generation, sales, media performance, and longer-term business outcomes.


• Develop learning agendas and advise clients and internal partners on test design, measurement approaches, interpretation, and next steps.


• Set up, guide, and evaluate Brand Lift Studies using DISQO, Dynata, Kantar and comparable third-party measurement partners, ensuring results are actionable.


• Contextualize media performance against travel demand, category trends, competitive activity, macroeconomic conditions, and other relevant business signals.


• Lead the development and presentation of Quarterly Business Reviews, monthly reports, and quarterly creative reports with clear, compelling narratives.


• Partner with the in-house Data Science team to coordinate data collection and develop clear narratives from Media Mix Modeling results.


• Collaborate with Business Intelligence and Data and Technology teams to improve reporting, visualization, data access, and emerging decision intelligence capabilities.


• Manage, coach, and develop a Senior Analyst through structured guidance, feedback, and opportunities to strengthen analytical and presentation skills.


• Balance competing priorities across a fast-moving account, set clear expectations, and recommend practical trade-offs that protect quality and impact.

Skills and Experience

• 10+ years of experience in analytics, measurement, marketing science, media analytics, or a related quantitative discipline.


• Proven experience designing and leading full-funnel measurement frameworks across brand and performance objectives.


• Advanced client leadership skills, including the ability to lead strategic discussions, influence senior stakeholders, and present recommendations independently.


• Strong experience with learning agendas, test design, Brand Lift Studies, and third-party measurement providers such as DISQO, Dynata, Kantar and or comparable vendors.


• SQL proficiency required, including the ability to query and explore data in Snowflake beyond standard dashboard outputs.


• Experience translating complex analytics into clear, persuasive narratives for client presentations, Quarterly Business Reviews, and executive audiences.


• Experience working across major media channels, including television, direct response television, linear sponsorships, radio, out-of-home, digital out-of-home, paid search, paid social, online video, display, programmatic, direct display, dynamic creative optimization, audio, organic social, and organic search.


• Experience managing, mentoring, or developing analysts, with a strong commitment to building analytical and presentation capabilities.


• Experience partnering with Data Science teams on Media Mix Modeling, data coordination, or related marketing effectiveness work preferred.


• Experience with Snowflake, Tableau, Adobe, VideoAmp, DISQO, Dynata, Kantar, Hightouch, Infosum, or comparable platforms preferred; Python, data clean room, customer data platform, decision intelligence, or agentic reporting experience is a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is pow