Director of Analytics & Full-Funnel Strategy

WPP Media; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Job summary

WPP Media seeks a senior analytics lead to drive day-to-day analytics for Norwegian Cruise Line. You will co-create a 2027 full-funnel measurement strategy, integrating brand health, lead generation, and sales with cross-functional teams.

You will mentor a Senior Analyst and present insights in Quarterly Business Reviews, elevating reporting and decision intelligence across the account.

Qualifications

• 10+ years in analytics, measurement, marketing science or related quantitative field.
• Experience designing and leading full-funnel measurement frameworks.
• Advanced client leadership, capable of influencing senior stakeholders.
• Experience with learning agendas and test design including Brand Lift Studies.

Responsibilities

• Lead day-to-day analytics relationship for Norwegian Cruise Line in client meetings.
• Co-create and implement 2027 full-funnel measurement strategy linking brand health, leads, sales and outcomes.
• Develop learning agendas and advise on test design, interpretation and next steps.
• Set up and evaluate Brand Lift Studies using DISQO, Dynata, Kantar and others.

Skills

SQL proficiency

Brand Lift Studies

Learning agendas

Data storytelling

Stakeholder influence

Media mix modeling

Python (plus)

Tools

Snowflake

Tableau

Adobe

VideoAmp

DISQO

Dynata

Kantar

Hightouch

Infosum

Job description

WPP Media seeks a senior analytics lead to drive day-to-day analytics for Norwegian Cruise Line. You will co-create a 2027 full-funnel measurement strategy, integrating brand health, lead generation, and sales with cross-functional teams.

You will mentor a Senior Analyst and present insights in Quarterly Business Reviews, elevating reporting and decision intelligence across the account.