Director of Analytics & Full-Funnel Measurement

wppmedia

New York (NY)

On-site

USD 180,000 - 230,000

Full time

6 days ago

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Job summary

WPP Media is seeking a senior analytics leader to drive day-to-day analytics and measurement strategy for Norwegian Cruise Line. You will co-create a full-funnel plan for 2027, lead learning agendas, and collaborate with BI, Data Science, and media teams.

Mentoring a Senior Analyst, you will shape narratives and drive insights with significant autonomy. This high-visibility role offers the chance to evolve a client partnership, build strategic analytics foundations, and influence decision-making

Qualifications

10+ years of experience in analytics, measurement, marketing science, or related quantitative fields.
Proven track record designing full-funnel measurement frameworks across brand and performance goals.
Strong client leadership, influencing senior stakeholders and presenting independently.
Experience leading learning agendas, test design, and brand lift studies with third-party vendors.
SQL proficiency to query data in Snowflake and beyond dashboards.

Responsibilities

Lead day-to-day analytics relationship for the client, representing analytics in client meetings.
Co-create and implement the 2027 full-funnel measurement strategy across key metrics and outcomes.
Develop learning agendas, advise on test design, interpretation, and next steps.
Set up and evaluate Brand Lift Studies with third-party partners ensuring actionable results.
Contextualize media performance against demand, trends, and macro signals.
Lead Quarterly Business Reviews, monthly reports, and narrative-driven creative reports.