Director of Analytics

Bold Orange; Saint Paul (MN); Hybrid; USD 148,000 - 175,000; Full time

Job summary

An innovative customer experience company is seeking a Director of Analytics to lead data-driven strategies that enhance customer interactions. This pivotal role requires expertise in database marketing, statistical modeling, and digital analytics tools. You will collaborate with stakeholders to design measurement plans, mentor team members, and provide actionable insights that drive business growth. The ideal candidate will thrive in a dynamic environment, leveraging their analytical skills to inform marketing strategies and enhance performance across channels. Join a forward-thinking team that values curiosity and collaboration, and make a significant impact in the customer experience landscape.

Qualifications

• 7+ years of leadership experience in reporting and analytics.
• Proficiency in database marketing and predictive modeling.
• Strong understanding of marketing analytics and tools.

Responsibilities

• Design measurement plans to optimize performance.
• Lead data science and marketing measurement initiatives.
• Mentor team members in marketing analysis and segmentation.

Skills

Database Marketing

Statistical Modeling

Dashboarding

CRM & Media Measurement

GA4/GTM

Analytics Coding

Project Management

Communication Skills

Education

Bachelor’s Degree in Quantitative Field

Tools

GA4

GTM

Salesforce

Adobe

SAS

R

Python

Job description

Join to apply for the Director of Analytics role at Bold Orange

Position Overview

Bold Orange is a customer experience company dedicated to creating authentic human connections throughout the customer lifecycle. Our culture values curiosity, collaboration, and proactive thinking.

Role Summary

We seek a Director of Analytics to lead and inspire by leveraging marketing, digital, and measurement analytics to uncover insights that enhance customer experience through data-driven strategies. The ideal candidate will possess expertise in database marketing, statistical modeling, dashboarding, CRM & media measurement, GA4/GTM, and analytics coding, with a passion for deriving actionable business insights from complex data. The role involves thought leadership, best practices enhancement, stakeholder education, and supporting growth opportunities.

Key Responsibilities

1. Design and implement measurement plans in collaboration with stakeholders to optimize performance.
2. Lead data science, marketing measurement, and financial analyses initiatives.
3. Analyze complex marketing and website data to generate clear insights and compelling stories aligned with client objectives.
4. Mentor and develop team members with expertise in marketing analysis, website analytics, customer segmentation, LTV, and attribution modeling.
5. Integrate analytical skills with business understanding to inform marketing strategies.
6. Recommend KPIs and improve measurement capabilities across marketing channels.
7. Provide ongoing data insights to internal teams and clients.
8. Oversee deployment of analytics systems, including testing and campaign analysis.
9. Engage with executive stakeholders to advise on analytics approaches and evaluate outcomes.

Qualifications

• Bachelor’s degree in a relevant quantitative field.
• At least 7 years of leadership experience and 7 years in reporting and analytics.
• Minimum 5 years in marketing/advertising analytics roles.
• Proficiency in database marketing, economic modeling, data mining, and predictive modeling.
• Experience with digital marketing tools (GA4/GTM, Adobe, Salesforce, VisualIQ).
• Understanding of media landscape, attribution, CRM systems, and analytics software (SAS, R, Python).
• Strong project management and communication skills.
• Knowledge of Scrum/Agile methodologies.

Additional Details

Salary up to $175k, depending on skills and experience. The role is based in the Greater Minneapolis/St. Paul area with partial in-office requirements.

About Bold Orange

We foster a fun, informal culture emphasizing honesty, collaboration, and great work. We are committed to equal opportunity employment and nondiscrimination.