Director of Amazon Marketplace | Hybrid Onsite 2x/week | West Hollywood, CA area
About the Company & Opportunity
We are partnering with a rapidly growing, innovative consumer products brand in the beauty and personal care space to identify a Director of Amazon Marketplace. With an established digital presence, strong brand momentum, and ambitious growth plans, the company is looking for an experienced Amazon leader to take ownership of one of its most important revenue channels.
This is a highly visible, strategic opportunity for someone who knows how to scale an Amazon business while balancing revenue growth, profitability, and brand positioning. Reporting directly to the VP of Digital, this individual will own the Amazon channel end-to-end, lead external agency partnerships, and collaborate closely with marketing, operations, and eCommerce leadership to drive continued growth.
Key Responsibilities
- Own the Amazon channel's overall performance, including revenue, profitability, contribution margin, and long-term growth strategy.
- Develop and execute annual and quarterly business plans, identifying opportunities to accelerate sales and improve channel economics.
- Lead strategic decisions around product assortment, pricing, promotional planning, bundling, and major Amazon events, including Prime Day and Black Friday/Cyber Monday.
- Monitor channel performance, advertising efficiency, fees, returns, and other key profitability drivers.
- Present performance insights, forecasts, risks, and growth opportunities to senior leadership.
- Serve as the primary strategic leader for the company's external Amazon agency, establishing priorities, performance expectations, and measurable KPIs.
- Oversee Amazon advertising strategy and budget allocation, with a focus on TACoS, contribution margin, and sustainable revenue growth.
- Evaluate agency performance, challenge recommendations, and identify opportunities for optimization.
- Lead weekly performance reviews, monthly business reviews, and quarterly strategic planning.
- Identify opportunities to strengthen internal Amazon capabilities as the business continues to scale.
Marketplace Optimization & Brand Performance:
- Oversee Amazon content strategy, product listings, SEO, A+ content, Brand Store, and overall digital shelf execution.
- Ensure listings and content are optimized for discoverability, conversion, and emerging Amazon shopping technologies, including Rufus.
- Develop strategies to improve product ratings, customer reviews, and new product launch performance.
- Maintain a consistent, premium brand experience across the Amazon marketplace.
Inventory, Operations & Cross-Functional Collaboration:
- Partner with supply chain and operations teams on demand forecasting, replenishment, inventory availability, and stockout prevention.
- Proactively identify and resolve inventory, account health, and marketplace compliance risks.
- Oversee marketplace brand protection initiatives, including unauthorized sellers and counterfeit products.
- Collaborate with DTC, TikTok Shop, marketing, product development, and customer experience teams to align launches, promotions, and overall channel strategy.
What We're Looking For
- Significant experience managing and scaling Amazon Marketplace businesses, ideally within beauty, personal care, wellness, or related consumer products categories.
- Demonstrated success owning Amazon revenue, P&L performance, contribution margin, and profitable channel growth.
- Deep understanding of Amazon Seller Central, marketplace operations, advertising strategy, and digital shelf optimization.
- Strong knowledge of Amazon advertising metrics, including TACoS, ROAS, conversion rates, and customer acquisition efficiency.
- Proven ability to lead and hold external Amazon agencies accountable while maintaining strategic ownership internally.
- Experience managing product launches, promotional calendars, assortment strategy, and marketplace inventory performance.
- Strong analytical and financial acumen, with the ability to translate performance data into actionable business decisions.
- A highly collaborative, hands-on leadership style with the ability to thrive in a fast-paced, entrepreneurial environment.