Director of AI-Driven Demand Gen & Field Marketing

ProducePay; Boston (MA); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401k with company match

Equity awards

Generous paid time off

Parental leave

Job summary

LinkSquares, a Boston-based AI-powered CLM SaaS leader, seeks a Sr. Director of Demand Generation & Field Marketing to architect and accelerate our new business funnel across target markets.

You will develop integrated demand generation programs across organic and paid channels, leveraging AI, automation, and agents to optimize audience id, personalization, experimentation, and reporting. Collaborate across Marcom, Product Marketing, Sales, SDR, and Revenue Ops.

Qualifications

• 7–10+ years of experience developing and leading demand generation strategies in B2B SaaS.
• Experience owning global, multi-channel demand gen programs delivering measurable pipeline.
• Strong understanding of B2B SaaS GTM strategy, ICP, personas, and funnel conversion.
• Experience with ABM platforms and channels including LinkedIn, SEO/SEM, and paid media.
• Experience using generative AI, AI agents, automation in marketing.
• Proficient with HubSpot, Salesforce, Excel, Google Workspace, and analytics tools.
• Excellent written and verbal communication, executive presentation skills.

Responsibilities

• Strategy & Pipeline: Develop and lead the global demand generation strategy aligned to GTM priorities and pipeline goals.
• Campaign Management: Manage a portfolio of new-logo campaigns to build awareness, engagement, and pipeline.
• Integrated Execution: Create and execute integrated demand gen plans with Marcom, Product Marketing, Sales, SDR, and Revenue Operations.
• AI & Agentic Operations: Build AI capabilities into the demand gen operating model to increase productivity and performance.
• Sales & SDR Alignment: Partner with Sales/SDR to develop prospecting programs and improve engagement and velocity.
• Cross-Functional Communication: Share strategy and performance insights across the GTM organization.
• Operations & Database Strategy: Collaborate on ICP, persona segmentation, attribution, funnel measurement, and data strategy.
• Funnel Optimization: Monitor funnel performance and channel efficiency using analytics and AI-driven insights.

Job description

LinkSquares, a Boston-based AI-powered CLM SaaS leader, seeks a Sr. Director of Demand Generation & Field Marketing to architect and accelerate our new business funnel across target markets.

You will develop integrated demand generation programs across organic and paid channels, leveraging AI, automation, and agents to optimize audience id, personalization, experimentation, and reporting. Collaborate across Marcom, Product Marketing, Sales, SDR, and Revenue Ops.