Sr. Director, Demand Gen & Field Marketing

ProducePay; Boston (MA); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401k with company match

Equity awards

Generous paid time off

Parental leave

Job summary

LinkSquares, a Boston-based AI-powered CLM SaaS leader, seeks a Sr. Director of Demand Generation & Field Marketing to architect and accelerate our new business funnel across target markets.

You will develop integrated demand generation programs across organic and paid channels, leveraging AI, automation, and agents to optimize audience id, personalization, experimentation, and reporting. Collaborate across Marcom, Product Marketing, Sales, SDR, and Revenue Ops.

Qualifications

• 7–10+ years of experience developing and leading demand generation strategies in B2B SaaS.
• Experience owning global, multi-channel demand gen programs delivering measurable pipeline.
• Strong understanding of B2B SaaS GTM strategy, ICP, personas, and funnel conversion.
• Experience with ABM platforms and channels including LinkedIn, SEO/SEM, and paid media.
• Experience using generative AI, AI agents, automation in marketing.
• Proficient with HubSpot, Salesforce, Excel, Google Workspace, and analytics tools.
• Excellent written and verbal communication, executive presentation skills.

Responsibilities

• Strategy & Pipeline: Develop and lead the global demand generation strategy aligned to GTM priorities and pipeline goals.
• Campaign Management: Manage a portfolio of new-logo campaigns to build awareness, engagement, and pipeline.
• Integrated Execution: Create and execute integrated demand gen plans with Marcom, Product Marketing, Sales, SDR, and Revenue Operations.
• AI & Agentic Operations: Build AI capabilities into the demand gen operating model to increase productivity and performance.
• Sales & SDR Alignment: Partner with Sales/SDR to develop prospecting programs and improve engagement and velocity.
• Cross-Functional Communication: Share strategy and performance insights across the GTM organization.
• Operations & Database Strategy: Collaborate on ICP, persona segmentation, attribution, funnel measurement, and data strategy.
• Funnel Optimization: Monitor funnel performance and channel efficiency using analytics and AI-driven insights.

Job description

About the company

LinkSquares is a Boston-based, AI-powered CLM SaaS leader trusted by organizations like DraftKings, Manscaped, and Vivid Seats. We automate the contracting process for legal, finance, and HR teams, helping them save time, cut costs, and improve business outcomes. For more information, visit linksquares.com.

About the team

You’ll join a high-energy Marketing organization that operates at the heart of the business. We are a group of storytellers, data-enthusiasts, and strategists who believe in driving rapid, efficient growth across our target markets. Our team culture is built on transparency, creative problem‑solving, and mutual support—we celebrate big wins together and tackle challenges as a unit. You will sit at the strategic intersection of Product Marketing, Sales, SDR, Marcom, and Revenue Operations, working with teammates who are as committed to your professional growth as they are to hitting our collective pipeline and new bookings goals.

About the role

The Sr. Director, Demand Generation & Field Marketing will be the primary architect of building, filling, and accelerating our new business funnel across target markets, developing and optimizing integrated demand generation programs across organic and paid channels. You’ll join a collaborative team where you have the autonomy to evolve an existing foundation while building a modern, AI-first demand generation engine. A critical part of this role will be leveraging AI, automation, and AI agents to transform how demand generation operates—identifying opportunities to improve audience identification, campaign development, personalization, experimentation, prospect engagement, optimization, and reporting to deliver exceptional business outcomes.

Responsibilities

• Strategy & Pipeline: Develop and lead the global demand generation strategy aligned to LinkSquares’ GTM priorities, target segments, pipeline goals, and evolving market dynamics. Own overall pipeline goals across Marketing, Sales, and SDR-generated sources in support of new bookings targets.
• Campaign Management: Manage a portfolio of new‑logo acquisition campaigns and continually identify new opportunities to build awareness, engagement, and pipeline within our addressable market.
• Integrated Execution: Own the creation and execution of integrated demand generation plans in partnership with Marcom, Product Marketing, Sales, SDR, and Revenue Operations. Lead a team of marketing managers and agency partners across email, direct mail, organic digital, paid search, paid social, events, webinars, ABM, and emerging channels.
• AI & Agentic Operations: Build AI and agentic capabilities into the demand generation operating model, identifying repeatable workflows that can be automated or augmented to increase team productivity, campaign velocity, personalization, and performance.
• Sales & SDR Alignment: Partner with Sales and SDR leadership to develop prospecting and account‑engagement programs that uncover new opportunities, improve account penetration, and accelerate deal velocity. Explore opportunities to use AI and agents to improve prospect research, prioritization, personalization, and follow‑up.
• Cross‑Functional Communication: Communicate marketing program strategy, status, performance, insights, and recommendations across the GTM organization. Participate in Quarterly Business Reviews and executive‑level business reviews.
• Operations & Database Strategy: Partner closely with Revenue Operations on ICP and persona segmentation, account prioritization, attribution, funnel measurement, and database strategy.
• Funnel Optimization: Monitor demand funnel performance, conversion rates, pipeline contribution, CAC, and channel efficiency, using both traditional analytics and AI‑powered analysis to identify trends, opportunities, and recommended actions.

Requirements

• B2B SaaS Experience: 7–10+ years of experience developing and leading demand generation strategies within B2B SaaS companies, preferably supporting high‑volume and high‑velocity sales motions.
• Multi‑Channel Expertise: Demonstrated experience owning the strategy, framework, development, and execution of global, multi‑channel demand generation programs targeting mid‑market companies and delivering measurable pipeline.
• GTM & Funnel Fluency: Strong understanding of B2B SaaS GTM strategy, ICP development, personas, buying journeys, use cases, pipeline generation, and funnel conversion.
• Channel Mastery: Strong experience with AEO, SEO, SEM, paid social, LinkedIn, review sites, intent data, and ABM platforms such as 6sense.
• AI‑First Mindset: Demonstrated experience using generative AI, AI agents, automation, or AI‑powered marketing platforms for audience research, campaign ideation, content creation, personalization, prospect intelligence, experimentation, campaign optimization, and performance analysis.
• Tech Stack Proficiency: Competent user of marketing automation platforms such as HubSpot, CRM platforms such as Salesforce, Excel, Google Workspace, and marketing analytics/reporting tools.
• Communication & Drive: Outstanding written, verbal communication, and executive presentation skills. Metrics‑focused, highly accountable, results‑oriented, high energy, intellectually curious, and comfortable challenging traditional approaches.

Compensation for this role includes an annual base salary between $180,000 to $220,000. The estimated compensation range listed in this job posting reflects base salary only. This role may include additional forms of compensation such as a bonus. LinkSquares takes into consideration a number of factors when determining an employee’s starting salary, including work location, job‑related skills, and relevant education, experience and training. The recruiter assigned to this role will share more information about the specific compensation and benefit details associated with this role during the hiring process.

Candidates are eligible to participate in the company’s benefit programs. LinkSquares’ benefits include but are not limited to medical, dental, and vision insurance, 401k retirement plan with a company match, equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), flexible paid time off, generous parental leave, life and disability insurances and more.

LinkSquares is an Equal Opportunity Employer and does not discriminate based on any legally protected characteristics.