Director of AI-Driven Campaign Platform & API Strategy

Ibotta, Inc.; Denver (CO); Hybrid; USD 173,000 - 198,000; Full time

Benefits offered by this job

Employee stock purchase program

401k match

Competitive pay + benefits

Denver relocation bonus

Job summary

Ibotta is seeking a Director of Product Management to lead the IPN Campaign Platform—driving APIs, audiences, product data, and integrations that power every IPN campaign. Build a high-performing PM team and translate business goals into unified, low-latency campaigns.

You will shape the off-platform strategy, manage cross-functional partnerships, and embed AI into product processes while elevating the IPN beyond a promotions marketplace into a modern performance engine.

Qualifications

• 8+ years of product management experience, including 3+ years managing PMs.
• BA/BS in computer science, engineering, or a related technical field.
• Experience with advertising or performance marketing platforms: campaign APIs, audiences, product data, or asset management.

Responsibilities

• Own the vision, strategy, and multi-year roadmap for the IPN Campaign Platform.
• Define and execute the strategy for buying and managing IPN campaigns off-platform via APIs and external partners.
• Lead, coach, and grow a team of PMs; set standards for high-quality product work.
• Set priorities and success metrics, and run quarterly and strategic planning so teams are sequenced and resourced to deliver.
• Align cross-functional partners around shared goals and remove blockers to execution.
• Build AI fluency across the team, applying AI to discovery, definition, and delivery.
• Foster a customer-obsessed culture grounded in clarity, ownership, and high-velocity execution.

Skills

Product management

People management

Data-informed decisions

AI fluency

Cross-functional leadership

Education

Bachelor's degree in CS/engineering or related technical field

Job description

Ibotta is seeking a Director of Product Management to lead the IPN Campaign Platform—driving APIs, audiences, product data, and integrations that power every IPN campaign. Build a high-performing PM team and translate business goals into unified, low-latency campaigns.

You will shape the off-platform strategy, manage cross-functional partnerships, and embed AI into product processes while elevating the IPN beyond a promotions marketplace into a modern performance engine.