Director, Product Management - Advertiser Experience

Ibotta, Inc.; Denver (CO); On-site; USD 173,000 - 198,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Employee Stock Purchase Program

401k match

Flex time off

Relocation bonus to Denver

Paid parking in Denver office

Snacks and occasional meals

Job summary

Ibotta, Inc. seeks a Director of Product Management to lead the IPN Advertiser Experience—the Portal and tools advertisers use to plan, launch, optimize, and measure campaigns.

The role centers on turning the Portal into an AI-enabled, agent-first performance marketing platform, delivering measurable value and unified workflows. You will build and scale a PM team across Campaign Design, Optimization, and Portal Experience, collaborating with cross-functional partners and reporting to senior

Qualifications

• 8+ years of product management experience, including 3+ years managing PMs.
• BA/BS in computer science, engineering, or a related technical field.
• Experience with advertising or performance marketing platforms.
• Experience leading multi-surface, multi-persona products.

Responsibilities

• Own the vision, strategy, and multi-year roadmap for the Advertiser Experience.
• Define the agent-first strategy for the Portal with AI agents and automation.
• Unify campaigns, insights, design, optimization, and reporting into one journey.
• Build and coach a high-performing PM team with clear standards.
• Set priorities, metrics, and quarterly planning to align resources.
• Build AI fluency across the team and embed AI in product discovery and delivery.
• Represent the Advertiser Experience in senior leadership forums.
• Foster a customer-obsessed culture with clarity, ownership, and velocity.

Skills

PM experience

People management

CS/Engineering

Advertising platforms

AI fluency

Data-driven

Leadership

Talent development

Education

BA/BS in CS/engineering/related field

Job description

Ibotta is hiring a Director of Product Management to lead the IPN Advertiser Experience: the Portal and tools that advertisers, Ibotta sellers, and Operations use to plan, launch, optimize, and measure campaigns on the Ibotta Performance Network (IPN). Your mission is to turn the Portal from a promotions interface into an intelligent, agent-first performance marketing platform, as part of Ibotta’s shift from a promotions marketplace to a modern performance marketing engine. Success means a unified Portal experience that increases adoption, reduces friction, and delivers measurable value for every user.

You will lead a growing team of Product Managers across Campaign Design, Optimization, Performance, and Portal Experience. You will work closely with the Campaign Platform team, which owns the APIs, data, and integrations underneath, and with Engineering, Data Science, UX, Product Marketing, Sales, Client Success, and Operations.

This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

• Own the vision, strategy, and multi-year roadmap for the Advertiser Experience

• Define the agent-first strategy for the Portal: where AI agents plan, set up, and optimize campaigns for users, and where people stay in control

• Connect Market Insights, Campaign Design, Optimization, and Performance Reporting into one coherent journey, with consistent workflows, navigation, and patterns across every surface

• Build a high-performing team of PMs; hire well, set clear standards for high-quality product work, develop a strong operating model and help each PM become the best version of themselves

• Set priorities and success metrics, and run quarterly and strategic planning so your team and partner teams are sequenced and resourced to deliver

• Build AI fluency across your team, putting AI at the center of how you discover, define, and deliver product

• Represent the Advertiser Experience in senior leadership forums

• Build a customer-obsessed culture grounded in clarity, ownership, and high-velocity execution

• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

What we are looking for:

• 8+ years of product management experience, including 3+ years managing Product Managers

• BA/BS in computer science, engineering, or a related technical field required

• Experience with advertising or performance marketing platforms: campaign setup, pacing and budgeting, targeting, optimization, measurement, or reporting

• Experience leading multi-surface, multi-persona products (ad managers, marketing platforms, enterprise SaaS, or complex data products)

• A track record of unifying complex workflows or fragmented product surfaces into intuitive end-to-end journeys

• Experience shipping AI-powered or agentic product experiences, or a strong point of view on how they should change advertiser workflows

• Demonstrated AI fluency: you use tools like Claude or ChatGPT in your daily work and have evolved your product process or team operating model with AI

• Strong product sense and data-informed decision making, and the ability to hold a PM team to those standards

• Leads through others: sets goals, removes blockers, and holds teams accountable without acting as a hands-on IC

• A track record of attracting, developing, and retaining strong Product Management talent

About Ibotta (“I bought a...”)

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks and occasional meals.

• Base compensation range: $173,000 - $198,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.

• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.

• Applicants must be currently authorized to work in the United States on a full-time basis.

• Applicants are accepted until the position is filled.

• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.

Recruiting Agency Notice

Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.