Director, Product Management - Campaign Platform

Ibotta, Inc.; Denver (CO); On-site; USD 173,000 - 198,000; Full time

Benefits offered by this job

Employee stock purchase program

401k match

Competitive pay + benefits

Denver relocation bonus

Job summary

Ibotta is seeking a Director of Product Management to lead the IPN Campaign Platform—driving APIs, audiences, product data, and integrations that power every IPN campaign. Build a high-performing PM team and translate business goals into unified, low-latency campaigns.

You will shape the off-platform strategy, manage cross-functional partnerships, and embed AI into product processes while elevating the IPN beyond a promotions marketplace into a modern performance engine.

Qualifications

• 8+ years of product management experience, including 3+ years managing PMs.
• BA/BS in computer science, engineering, or a related technical field.
• Experience with advertising or performance marketing platforms: campaign APIs, audiences, product data, or asset management.

Responsibilities

• Own the vision, strategy, and multi-year roadmap for the IPN Campaign Platform.
• Define and execute the strategy for buying and managing IPN campaigns off-platform via APIs and external partners.
• Lead, coach, and grow a team of PMs; set standards for high-quality product work.
• Set priorities and success metrics, and run quarterly and strategic planning so teams are sequenced and resourced to deliver.
• Align cross-functional partners around shared goals and remove blockers to execution.
• Build AI fluency across the team, applying AI to discovery, definition, and delivery.
• Foster a customer-obsessed culture grounded in clarity, ownership, and high-velocity execution.

Skills

Product management

People management

Data-informed decisions

AI fluency

Cross-functional leadership

Education

Bachelor's degree in CS/engineering or related technical field

Job description

Ibotta is hiring a Director of Product Management to lead the IPN Campaign Platform: the APIs, MCPs, audiences, product data, and integrations that power every campaign on the Ibotta Performance Network (IPN). Fundamentally, your remit is to build a team that translates high-level business goals into unified, performant, and low-latency IPN campaigns. Your biggest area of strategic opportunity and ownership is to take the IPN beyond Ibotta. You will build the strategy that lets advertisers buy and manage IPN campaigns wherever they already work, as part of Ibotta’s shift from a promotions marketplace to a modern performance marketing engine driving an agentic future. You will lead a growing team of Product Managers across Campaign APIs, Audience Platform, Product Data, and External Integrations, and partner closely with Engineering, Data Science, Architecture, UX, Product Marketing, Sales, Client Success, and Operations. You will also set the bar for an AI-native product practice, putting AI to work both in the platform and in how your team builds it. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States. Not based in Denver? We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What you will be doing:

• Own the vision, strategy, and multi-year roadmap for the IPN Campaign Platform
• Define and execute the strategy for buying and managing IPN campaigns off-platform, through APIs and external partners
• Lead, coach, and grow a team of PMs; set clear standards for high-quality product work
• Set priorities and success metrics, and run quarterly and strategic planning so your team and partner teams are sequenced and resourced to deliver
• Align cross-functional partners around shared goals and remove blockers to execution
• Build AI fluency across your team, putting AI at the center of how you discover, define, and deliver product
• Build a customer-obsessed culture grounded in clarity, ownership, and high-velocity execution
• Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere

What we are looking for:

• 8+ years of product management experience, including 3+ years managing PMs
• BA/BS in computer science, engineering, or a related technical field required
• Experience with advertising or performance marketing platforms: campaign APIs, audiences, product data, or asset management
• Experience leading API-first or multi-persona platforms (ad tech, marketing platforms, enterprise SaaS, or complex data products)
• Product strategy chops: translating company vision and customer needs into a coherent platform roadmap
• Strong product sense and data-informed decision making, and the ability to hold a PM team to those standards
• Leads through others: sets goals, removes blockers, and holds teams accountable without acting as a hands‑on IC
• Demonstrated AI fluency: you use tools like Claude or ChatGPT in your daily work and have evolved your product process or team operating model with AI
• A track record of attracting, developing, and retaining strong PM talent

About Ibotta (“I bought a…”)

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $1.8 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks and occasional meals.
• Base compensation range: $173,000 - $198,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.
• Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• Applicants are accepted until the position is filled.
• For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.