Director of Advertising & Digital Strategy

Maryland Zoo; Baltimore (MD); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

PTO: 24 days per year

Medical, dental, vision insurance

401(k) with employer match

Job summary

Maryland Zoo is seeking a Director of Advertising and Digital Media to lead multicountry and multi-platform campaigns across traditional and digital channels. You will oversee website, social media, email, and content strategy to boost visitation and revenue.

The role requires strong leadership, analytics, and partnership with internal teams and vendors, ensuring brand consistency and measurable impact and aligning with DEAI and sustainability goals.

Qualifications

• Minimum of four years in multi-channel media planning, execution, and analysis.
• Excellent analytical skills and ability to synthesize data for reporting.
• Familiarity with deadlines and diverse audiences; valid driver’s license.

Responsibilities

• Oversee traditional and digital advertising campaigns, KPI reporting, data synthesis and billing.
• Manage the Digital Media Coordinator and vendor relationships; ensure on-brand digital content and communications.
• Develop annual marketing plans, optimize campaigns, and drive visitation and revenue for the Zoo.

Skills

Omni-channel media planning

Advertising campaign management

Analytical skills

Vendor management

Written communication

Education

Bachelor’s degree in marketing/advertising/business/communications

Google Ads Certification

Tools

WordPress

Google Ads

Job description

Maryland Zoo is seeking a Director of Advertising and Digital Media to lead multicountry and multi-platform campaigns across traditional and digital channels. You will oversee website, social media, email, and content strategy to boost visitation and revenue.

The role requires strong leadership, analytics, and partnership with internal teams and vendors, ensuring brand consistency and measurable impact and aligning with DEAI and sustainability goals.