Head of Content & Brand Strategy

National Aquarium; Baltimore (MD); Hybrid; USD 71,000 - 92,000; Full time

Benefits offered by this job

Flexible paid leave

Family leave

Health insurance after 30 days

Job summary

The National Aquarium in Baltimore seeks a Director of Content and Brand Strategy to lead content and brand initiatives that drive attendance, revenue, and reputation. This role partners with senior marketing leaders to align strategy and execution across channels.

Leading a multichannel content program, you will guide a Content Manager, Social Media Manager and Design Manager, ensuring data-informed decisions and strong cross-functional collaboration to meet KPIs.

Qualifications

• 8+ years of experience in brand strategy, content, marketing, or communications with impact on audience growth, engagement, revenue.
• Proven collaborative leader with 6+ years of experience managing complex teams and projects.
• Strategic brand and content expertise across multiple channels.
• Experience contributing in cross-functional leadership settings and representing organizations externally.
• Results-driven and data-informed, with experience interpreting market insights and delivering on KPIs.

Responsibilities

• Lead multichannel content strategy and direct the Content Manager, Social Media Manager and Design Manager on implementation.
• Partner with Communications and Performance Marketing to determine content strategy applications for paid, internal and earned channels.
• Direct social media operations and provide leadership and coaching to social media practitioners.
• Build a cohesive, flexible production team that collaborates across design, content, and social media to achieve KPIs.
• Collaborate with the Director of Performance Marketing to refine programs and processes based on KPI results.
• Lead planning sessions and advise senior leadership on opportunities to advance the Aquarium’s brand and reputation.

Skills

Brand strategy

Content strategy

Leadership

Cross-functional leadership

Data-driven decision making

Education

Bachelor’s degree in marketing, business, communications, or related discipline

Job description

The National Aquarium in Baltimore seeks a Director of Content and Brand Strategy to lead content and brand initiatives that drive attendance, revenue, and reputation. This role partners with senior marketing leaders to align strategy and execution across channels.

Leading a multichannel content program, you will guide a Content Manager, Social Media Manager and Design Manager, ensuring data-informed decisions and strong cross-functional collaboration to meet KPIs.