Strategic Marketing & Events Director

Zoological Society of New Jersey; New York (NY); Sur place; USD 86 000 - 105 000; Plein temps

Résumé du poste

The Zoological Society of New Jersey is seeking a Director of Marketing & Events to transform how we grow and engage our community, with senior, strategic ownership across the organization. You will own all marketing functions, drive attendance, membership renewals, annual appeal results, and oversee content, PR, paid media, website, email, and events calendar.

This full-time role requires a proactive leader who can set strategy, build a plan and execute, mentoring 1–2 staff and

Qualifications

• 7+ years of marketing experience with 3+ years in leadership.
• Proven results growing membership, attendance, subscriptions or donations.
• Hands-on expertise across social media, email marketing, paid media, PR and website management.

Responsabilités

• Own all marketing functions and lead annual strategy aligned to goals and budget.
• Drive membership acquisition and renewals with multi-channel campaigns.
• Increase reach and results of annual appeal with development team.
• Grow attendance and ticket sales across Society events.
• Set KPIs, track performance and report results to leadership.

Connaissances

Marketing strategy

Data-driven campaigns

Social media

Email marketing

Paid media

Public relations

Website management

Audience segmentation

Performance analytics

Event planning

Leadership

Staff development

Formation

Bachelor’s degree in marketing, communications or related field

Outils

Salesforce NPSP

Email platforms

Description du poste

The Zoological Society of New Jersey is seeking a Director of Marketing & Events to transform how we grow and engage our community, with senior, strategic ownership across the organization. You will own all marketing functions, drive attendance, membership renewals, annual appeal results, and oversee content, PR, paid media, website, email, and events calendar.

This full-time role requires a proactive leader who can set strategy, build a plan and execute, mentoring 1–2 staff and