Director, Digital Marketing & Growth

Gondola; Baltimore (MD); On-site; USD 100,000 - 110,000; Full time

Benefits offered by this job

Unlimited PTO

Health insurance

Vision and dental coverage

401(k) plan with discretionary match

Complimentary baseball tickets

Job summary

Baltimore Orioles is seeking a Director of Digital to lead the team's digital marketing and advertising efforts across web, email, SMS, and performance media in Baltimore, MD. This role drives fan engagement and revenue with data-driven campaigns and a strong brand narrative.

Reporting to the VP, Integrated Marketing, you will manage budgets, inspire a high-performance team, and rebuild digital platforms to maximize ROAS and growth opportunities for the club.

Qualifications

• 6-10 years of relevant digital marketing experience including email, web, and SMS.
• Experience using hard data and metrics to measure performance and adjust accordingly.
• Experience communicating and presenting to senior management.
• Ability to thrive in a fast-paced environment delivering structured results.

Responsibilities

• Lead the planning, development, and execution of integrated, data-driven campaigns across web, email, SMS and paid media.
• Promote products, community initiatives, and organizational priorities to maximize fan engagement and revenue.
• Oversee marketing operations, budget management, and agency collaborations for ROAS.
• Directly manage and mentor Digital Marketing Coordinators and Digital Associate.

Skills

Digital marketing

Email marketing

SMS marketing

Web marketing

Performance media

Brand storytelling

Team leadership

Budget management

Data-driven marketing

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Baltimore Orioles is seeking a Director of Digital to lead the team's digital marketing and advertising efforts across web, email, SMS, and performance media in Baltimore, MD. This role drives fan engagement and revenue with data-driven campaigns and a strong brand narrative.

Reporting to the VP, Integrated Marketing, you will manage budgets, inspire a high-performance team, and rebuild digital platforms to maximize ROAS and growth opportunities for the club.