Director of Admissions & Enrollment Strategy

Basis-Independent-Schools; New York (NY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Retirement options

Job summary

BASIS Independent Brooklyn Upper and Brooklyn Lower Schools seek a Director of Admissions to lead campus admissions, enrollment, and marketing in partnership with the Head of School. This role supports two campuses and drives the full admissions funnel from inquiry through day one.

You will shape annual enrollment plans, manage a team, and collaborate with Central Marketing to ensure branding and outreach align with school goals. Strong storytelling and relationship-building are essential.

Qualifications

• Bachelor’s degree required.
• 4+ relevant sales experience.
• 2-3 years admissions experience at top secondary or post-secondary institution.
• Working knowledge of Microsoft Office.

Responsibilities

• Conduct interviews with prospective families and assess needs to help decide enrollment.
• Articulate the school’s philosophy and features to families; tell compelling stories.
• Lead annual strategic enrollment plans with school leadership and Central team.
• Provide direction to enrollment team to ensure high-quality experiences from inquiry to first day.
• Coordinate campus tours with Head of School and teachers for optimal family engagement.
• Plan and execute admissions events including information sessions, open houses and auditions.
• Oversee marketing and communications initiatives for admissions, including newsletters and blogs.
• Develop partnerships with feeder schools and external organizations (Parents League, ISAAGNY, independent education consultants).
• Design and implement outreach strategies for parent engagement and enrollment growth.
• Mobilize current parents to drive inquiries and referrals.
• Analyze funnel metrics to meet enrollment goals and address gaps.
• Collaborate with Central Marketing to maintain brand consistency and PR opportunities.
• Develop and mentor Admissions team to achieve yearly targets.
• Assist families through the admissions process in compliance with policies and regulations.

Skills

Sales experience

Admissions experience

Storytelling

Communication

Education

Bachelor's degree

Marketing or Communications degree preferred

Tools

Microsoft Office

Job description

BASIS Independent Brooklyn Upper and Brooklyn Lower Schools seek a Director of Admissions to lead campus admissions, enrollment, and marketing in partnership with the Head of School. This role supports two campuses and drives the full admissions funnel from inquiry through day one.

You will shape annual enrollment plans, manage a team, and collaborate with Central Marketing to ensure branding and outreach align with school goals. Strong storytelling and relationship-building are essential.