Director of Activation & Growth Strategy

Keplergroup; Baltimore (MD); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Healthcare/Dental/Vision

Unlimited PTO

401k Contributions

Wellness stipend

Job summary

Kepler is seeking a Director of Activation to lead media investment strategy and growth for our Client Solutions group. You will bridge advanced media execution with ongoing business development, guiding cross‑channel campaigns and translating insights into strategic recommendations.

You will mentor activation teams, uphold campaign setup and optimization standards, and drive platform evolution with Kepler Intelligence Platform. Excellent leadership and communication are essential.

Qualifications

• 8-10+ years of digital media management experience, with 3+ years in a leadership role managing a multi-sector account with large-scale spend ($50M+). The ideal candidate has B2B & ABM account experience.
• Growth Mindset: motivated by client partnerships, new business, and showing how technical execution solves business challenges.
• Channel Agnostic: holistic media understanding across Social, Programmatic, Search, Video, Audio, and Direct IO; 5+ years with Google Ads, Meta, LinkedIn; Reddit & 6Sense DSP experience preferred.
• Strong Communicator: ability to distill complex technical media strategy for C-suite executives.
• Analytical Fluency: familiarity with MMM and MTA to anchor activation strategies in verifiable data.

Responsibilities

• Activation Subject Matter Expert: cross-channel SME designing media plans that scale client growth.
• Revenue Expansion: identify organic growth opportunities through cross-channel expansion, media audits, testing frameworks, and tech integrations.
• Proposal Innovation: partner with Strategy and DSA to productize activation capabilities into market-leading offerings.
• Strategy Partnership: translate insights into tactical, high-performing campaign architectures.
• Full-Funnel Ownership: lead media execution and onboarding for new client engagements, presenting to senior stakeholders.
• Platform Mastery: maintain deep expertise across evolving ad-tech landscape to keep activation strategies cutting-edge.
• Team Leadership & Operations: mentor activation teams, establish best practices across portfolio and new pitches, shape platform evolution with KIP.

Skills

10+ years digital media management

3+ years leadership

Growth mindset

Channel agnostic

Strong communicator

Analytical fluency

Job description

Kepler is seeking a Director of Activation to lead media investment strategy and growth for our Client Solutions group. You will bridge advanced media execution with ongoing business development, guiding cross‑channel campaigns and translating insights into strategic recommendations.

You will mentor activation teams, uphold campaign setup and optimization standards, and drive platform evolution with Kepler Intelligence Platform. Excellent leadership and communication are essential.