Director of Account Based Marketing

Remote; San Francisco (CA); Remote; USD 180,000 - 230,000; Full time

Benefits offered by this job

Base salary + commission

Excellent medical/dental/vision plans

401(k) plan with matching

Unlimited PTO

WFH stipend

Employee Assistance Program

Paid holidays

Flexible work environment

Job summary

Power Digital is seeking a Director of Account Based Marketing (ABM) to lead strategy, build-out, and performance of the ABM discipline across our B2B portfolio. You will own playbooks, platform strategy, and cross-functional orchestration to turn target accounts into pipeline and revenue.

You will partner with B2B directors to translate GTM plans into executable ABM programs, and collaborate with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure aligned campaigns.

Qualifications

• 7+ years in B2B marketing strategy or ABM with end-to-end ownership.
• Hands-on proficiency with 6Sense, Demandbase, or equivalent ABM platforms.
• Strategic knowledge of Salesforce, Marketo, and HubSpot integrations.
• Deep understanding of intent data, predictive scoring, and account tiering.
• Strong presentation skills for client strategy discussions.
• Excellent project management and cross-functional collaboration.
• Agency experience valued but not required.
• Ability to lead and mentor Strategy and ABM teams.

Responsibilities

• Own end-to-end ABM strategy across B2B client portfolio.
• Serve as primary ABM SME and Account Director for Strategy and ABM teams.
• Build ABM audits, playbooks, and GTM plans for clients.
• Architect and manage 6Sense and Demandbase implementations.
• Translate intent data into account tiers and campaign triggers.
• Lead cross‑agency collaboration to unify ABM campaigns.
• Identify efficiency opportunities in ABM delivery.
• Support Revenue and Appraisal on GTM/ABM strategies.
• Employ AI to enhance ABM processes and reporting.
• Utilize nova ecosystem for ABM measurement.
• Present ABM strategy and performance to clients.
• Mentor and upskill team on platform proficiency.
• Own ABM measurement framework.

Skills

ABM strategy

Account-based marketing

Strategic thinking

Client communication

Project management

Team leadership

Agency experience

Tools

6Sense

Demandbase

Salesforce

Marketo

HubSpot

Job description

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in‑class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper‑focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

As the Director of Account Based Marketing (ABM), you will lead the strategy, build‑out, and performance of Power Digital's ABM discipline across the B2B portfolio. You will own the playbooks, platform strategy, and cross‑functional orchestration that turn target account lists into pipeline and revenue — serving as the senior‑most ABM voice for clients and the internal authority on intent data, account scoring, and multi‑channel orchestration.

You will partner closely with the B2B account directors to translate GTM plans into executable ABM programs, and with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure account‑based campaigns are coordinated rather than siloed. This is a builder‑and‑operator role: you're expected to both architect ABM frameworks and get into the platforms yourself when it matters.

You'll manage the connective tissue between strategy and execution — ensuring account selection, tiering, and intent signals actually drive media, content, and outreach decisions, and that performance reporting ties ABM activity back to pipeline and revenue, not just engagement.

Key Responsibilities:

• Own end‑to‑end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi‑channel orchestration

• Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams

• Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team

• Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows

• Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams

• Lead cross‑agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed

• Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation

• Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities

• Employ AI technologies to enhance and optimize ABM processes and reporting

• Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting

• Present ABM strategy and performance directly to clients; lead discovery discussions on account‑based approaches

• Mentor and upskill Strategy and ABM team members on platform proficiency and account‑based methodology

• Own the ABM measurement framework — pipeline influenced/sourced, account engagement, and velocity through funnel stages

Role Requirements:

• Mandatory: hands‑on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms — this is a non‑negotiable requirement for the role, not a nice‑to‑have

• 7+ years in B2B marketing strategy or ABM, in‑house or in‑agency, with demonstrated ownership of account‑based programs end to end

• Strategic knowledge of core B2B Martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms

• Deep understanding of intent data, predictive scoring, and account tiering — and how to operationalize them across channels

• Comfort and ease presenting strategy to clients and leading discovery discussions

• Strong project management skills; able to run multiple client ABM programs concurrently

• Strategic understanding of clients' business metrics and pipeline mechanics, and how ABM contributes to them

• Team‑oriented and collaborative; comfortable leading cross‑functional teams without direct authority

• Agency experience valued but not required

Key Performance Indicators (KPIs)

• Net MRR across B2B ABM / Strategy portfolio

• Client NPS (8+ avg)

• Monthly Service Expansion pipeline generation

• Power Circuit Certification (annual)

Most Important Things (MITs)

• Ensure B2B/ABM clients receive the highest‑quality strategic work, grounded in intent data and account‑level insight

• Clear, direct, and radically candid communication with internal and external stakeholders

• Client value — has your work provided new insight, confirmed a course of action, or outlined a clear path forward

Benefits & Perks:

• Base salary + commission opportunities

• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium

• 401(k) plan - 4% employer contribution matching

• Unlimited Time Off available on day one

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors

• Fully flex work environment: full-remote, in‑office, or hybrid

• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck

• Employee Assistance Program (EAP)

• 12 observed United States national holidays + 2 mental health recharge days per year

• Unlimited opportunities for growth & leadership within a rapidly growing firm

• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

• Quarterly awards including prize money and recognition for outstanding performance

• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.