Group Director B2B

Power Digital Marketing; United States; On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Base salary + commission opportunities

Robust Medical, Dental, Vision plans

401(k) with matching

Unlimited Time Off

WFH stipend

Employee Assistance Program

Job summary

Power Digital Marketing is seeking a Group Director to lead our B2B vertical, nurturing senior client relationships and guiding the AD team to deliver strategic growth.

You will partner with the Managing Director and VP, define the division's go-to-market strategy and Power Circuit solutions, and ensure retention and revenue expansion across key accounts.

Qualifications

• Department leadership and management experience required.
• 10+ years as a leader in a digital marketing agency.
• Experience managing a P&L for profitable growth.
• Expertise in contract negotiation, client retention, and client growth.
• Proven track record of delivering high customer satisfaction scores.

Responsibilities

• Lead the Group Director team and maintain executive relationships with anchor accounts.
• Define division go-to-market strategy and growth initiatives.
• Oversee recruitment, onboarding, and development of ADs and AMs.
• Drive service expansion, renewal conversations, and cross‑sell opportunities.
• Collaborate with MD, VP, and cross‑functional teams to improve pipeline and forecasting.

Skills

Leadership

P&L management

Contract negotiation

Client retention

Executive stakeholder mgmt

Analytics & data literacy

Team coaching

Tools

Google Analytics

Shopify

Power Circuit

Nova ecosystem

Job description

Who We Are

We are a tech-enabled growth firm—at the intersection of marketing, consulting & data intelligence—that ignites revenue and brand recognition for leading and emerging companies around the world. As a people‑first firm, we value diversity in backgrounds and experiences and believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm globally, with a scalable brand, culture, and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results driven by integrity, autonomy, and grit.

A Day In The Life

The Group Director is a leader within Power Digital’s vertical divisions. In this role, you are responsible for retaining and growing your client portfolio and leading, motivating, and inspiring your team. You will cultivate senior‑level relationships with clients, ensuring their satisfaction and fostering growth opportunities within the B2B division. You’ll collaborate closely with the Power Digital marketing and sales teams to drive new business and service expansion across your portfolio, and provide thought leadership and division insights. You will partner with the Managing Director and VP to define the division’s go‑to‑market strategy and positioning, and create product solutions for Power Circuit. As a leader in the organization, your influence expands outside of Client Experience to the wider organization, fostering a positive work environment and a culture of growth mindset within Power Digital.

Key Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your division
• Review performance across your AD team’s portfolio; surface cross‑account patterns in pipeline attribution, ICP definition, lead quality, and measurement methodology; elevate structural risks to department leadership
• Own C‑suite and VP‑level relationships at anchor accounts; serve as the senior escalation point on any AD‑managed account requiring executive presence
• Coach ADs on pipeline attribution, MQL→SQL handoff conversations, ABM strategy, buying committee dynamics, ICP refinement, and how to present meaningfully to VP Sales stakeholders who question marketing’s contribution
• Drive B2B vertical strategy: stay current on ABM platform evolution, intent signal tools (6sense, Demandbase), AI‑driven prospecting, B2B measurement advances, and buying committee dynamics—and bring those insights to your team and clients
• Manage and develop your Account Director team—run regular 1:1s, build development plans, own performance reviews, and maintain a 90% team retention rate
• Ensure daily use of our proprietary technology (Iris and Nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
• Maintain accurate retention forecasting for the division; use Pulse data proactively to identify at‑risk accounts and coach ADs to intervene before clients escalated
• Identify and drive service expansion opportunities and hit the division’s monthly service expansion quota
• Lead or co‑own major renewal and expansion conversations that require senior executive presence
• Participate actively in new business pitches, RFPs, and prospect appraisals—providing B2B vertical expertise, ICP diagnosis, and Power Circuit framing to differentiate Power Digital from generalist agencies
• Define and iterate the division’s go‑to‑market strategy and sales collateral in partnership with the Managing Director; contribute B2B‑specific case studies, vertical insights, and proof points to improve win rate
• Create B2B‑specific Power Circuit solutions—diagnostic frameworks, measurement methodologies, and QBR templates that include pipeline contribution, MQL‑to‑SQL conversion rate, cost‑per‑opportunity, and influenced revenue
• Consult on the divisional P&L; forecast the four pillars (Churn, Service Expansion, New Business, Efficiency) in partnership with the Managing Director and VP; leverage P&L data to build business cases for hiring and investment
• Oversee division operations: recruitment, staffing, onboarding, training, and B2B vertical playbook development
• Work closely with Data Intelligence, Media Planning, Activation, and Creative teams on B2B‑specific challenges including offline pipeline attribution, intent signal integration, and multi‑touch measurement across long sales cycles
• Represent Power Digital externally as a credible B2B growth partner—conferences, speaking opportunities, blog content, and client case studies
• Responsible for other tasks and projects as assigned by Client Experience department leadership

Role Requirements

• Department leadership and management experience required
• 10+ years as a leader in a digital marketing agency
• Experience managing a P&L for profitable growth
• Expertise in contract negotiation, client retention, and client growth
• Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
• Extensive knowledge of owned, earned and paid marketing channels as well as first‑party data tools such as Google Analytics, Shopify, etc.
• Ability to quickly build rapport and develop relationships with executive‑level points of contact
• Experience managing large teams, coaching direct reports and driving talent development across the organization

Key Performance Indicators (KPIs)

• Monthly Net Revenue Retention Across the Division (as established quarterly)
• ETCR or Expansion to Churn Ratio (as established quarterly)
• MRR Closed Service Expansion Retainer per Month (as established quarterly)
• 8.8 Average Client NPS
• Hit Division P&L Goals (as established quarterly)

Most Important Things (MITs)

• Division Business and Team Leadership
  • Team Retention, Sentiment and Career Pathing of ADs and AMs
  • Coaching and Mentorship of Division Team
  • Hiring and Capacity/Bandwidth Management of ADs and AMs
  • P&L Management and Forecasting (NB, SE, Churn, Efficiency)
  • Division and Client Profitability
• New Business and Service Expansion Leadership
  • Achieve Monthly Service Expansion Target
  • Participation in RFPs, New Business Appraisals and Pitches
  • Go to Market Positioning
• Product Quality and Development
  • Thought Leadership and Case Study Creation
  • Collaboration with Strategy Org for Media Plans, Measurement and DI
  • Support Managing Director with Product Quality and Consistency
  • Power Circuit Solutions Development and Implementation
• Client Portfolio Ownership
  • Proactive Retention and Growth of Group Director Portfolio
  • Reactive Client Escalation Ownership and Team Coaching

Benefits & Perks

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan – 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full‑remote, in‑office, or hybrid
• A one‑time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences is paramount. We are an Equal Opportunity Employer and our employees have different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity includes race, gender identity, age, disability status, veteran status, sexual orientation, religion and many other parts of an individual’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone’s responsibility.