Menu Strategy Lead - Brand & Growth Marketing

McDonald's Corporation; Chicago (IL); On-site; USD 93,000 - 117,000; Full time

Benefits offered by this job

Bonus Eligible

Long-Term Incentive

Benefits Eligible

Job summary

McDonald’s Corporation in Chicago is seeking a Supervisor, Menu to shape the future of the menu by translating consumer insights and marketplace trends into growth opportunities. You will help develop and execute menu strategies, monitor performance, and drive commercialization from concept through launch.

You will collaborate with Marketing, Consumer Insights, Operations, Culinary, Finance, Supply Chain, and restaurant leadership to develop recommendations and drive business results across the

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years of marketing, category management, or strategy experience.
• Experience working with cross-functional teams and managing multiple priorities.
• Strong ability to translate data into actionable business insights.
• Excellent communication and presentation skills.
• Curiosity and a growth mindset.

Responsibilities

• Lead and manage lower-complexity menu initiatives from concept through commercialization while aligning with broader business objectives.
• Develop understanding of customer behavior, category dynamics, competitive activity, and marketplace trends.
• Partner with Strategy, Insights & Prioritization to monitor category performance and identify growth drivers.
• Analyze consumer, competitor, and business data to generate actionable insights and recommendations.
• Support development and storytelling of menu strategies and business cases to leadership and field teams.
• Collaborate cross-functionally to ensure successful execution of menu initiatives and go-to-market plans.
• Support team operations including budget coordination and governance processes.

Skills

Strong analytical skills

Excellent communication

Cross-functional collaboration

Growth mindset

Project management

Education

Bachelor's degree in Marketing, Business, or related field

Job description

McDonald’s Corporation in Chicago is seeking a Supervisor, Menu to shape the future of the menu by translating consumer insights and marketplace trends into growth opportunities. You will help develop and execute menu strategies, monitor performance, and drive commercialization from concept through launch.

You will collaborate with Marketing, Consumer Insights, Operations, Culinary, Finance, Supply Chain, and restaurant leadership to develop recommendations and drive business results across the