Director, Media Strategy: Data-Driven, Full-Funnel Lead

Monks; Michigan; Hybrid; USD 118,000 - 139,000; Full time

Benefits offered by this job

Excellent medical, dental, vision

PTO and holidays

401k with company contribution

Parental leave

Work-life balance

Career growth

Diversity and inclusion culture

DEI initiatives

Job summary

Monks seeks a Director, Media Strategy to lead senior-level media strategy and planning across key accounts. This role requires deep expertise in audience-led, data-driven storytelling and full-funnel media across Social, Search, Programmatic, Video, OOH and Partnerships.

You will mentor Associate Directors and Senior Managers, drive go-to-market strategies, and collaborate with cross-functional teams to deliver measurable business outcomes. A BA and 9+ years in media are expected.

Qualifications

• 9+ years of industry experience focused on media strategy, planning and digital media.
• B2B experience required.
• Mastery of traditional, digital and social media planning, buying and measurement.
• Fluent in data and AI-enabled tools, with analytical rigor to separate signal from noise.
• Experience with syndicated planning and insight tools (Comscore, GWI, MRI-Simmons, Nielsen).
• Ability to craft compelling, data-driven narratives for senior client audiences.
• Experience leading and mentoring teams in a high-pressure, high-volume environment.
• BA or equivalent with emphasis on marketing, advertising, or business.

Responsibilities

• Lead go-to-market strategies and integrated, full-funnel media plans informed by consumer and industry insights.
• Set standards for deliverables: annual planning, campaign strategy, audience frameworks, budgets, measurement.
• Apply AI-enabled tools across insight generation, plan development and reporting.
• Analyze data, derive insights and present to executives.
• Maintain knowledge of the client’s business, priorities, performance and opportunities.
• Serve as senior media strategy voice in client meetings and planning sessions.
• Partner with Activation, Investment and Data & Measurement teams to ensure strategy execution.
• Build relationships with top platform partners to maximize media value.
• Lead and manage Associate Directors and Sr Managers, with oversight of planning output.

Skills

Media strategy

Digital media

AI-enabled tools

Data analytics

Syndicated tools

Storytelling

Team leadership

B2B

Communication

Education

BA in Marketing/Advertising

Tools

Comscore

GWI

MRI-Simmons

Nielsen

Job description

Monks seeks a Director, Media Strategy to lead senior-level media strategy and planning across key accounts. This role requires deep expertise in audience-led, data-driven storytelling and full-funnel media across Social, Search, Programmatic, Video, OOH and Partnerships.

You will mentor Associate Directors and Senior Managers, drive go-to-market strategies, and collaborate with cross-functional teams to deliver measurable business outcomes. A BA and 9+ years in media are expected.