Senior Media Strategy Lead — Client Growth & AI Insights

Monks; New York (NY); Hybrid; USD 105,000 - 120,000; Full time

Benefits offered by this job

Excellent health, dental and vision

Generous PTO and holidays

401k with company contribution

Parental leave

Career growth opportunities

Diverse inclusive culture

Job summary

Monks, a global digital-first agency, is hiring an Associate Director, Media Strategy in New York. You will own end-to-end strategy for key client relationships, build trusted client contacts, and guide cross-functional teams across Social, Search, Programmatic, and more to deliver data-driven, outcomes-focused plans.

You will mentor 1–3 direct reports, develop go-to-market strategies, and present insights through executive-ready deliverables, embracing AI-enabled research and collaboration with

Qualifications

• 7+ years of industry experience focused on media strategy, planning and client service.
• Proficient in media strategy with experience across digital direct, programmatic, social and search plus fluency in brand and offline channels.
• Ability to craft compelling, data-driven narratives for client deliverables.
• Experienced with syndicated planning and competitive insight tools (e.g., Comscore, GWI, Pathmatics, Nielsen).
• Comfortable adopting AI-enabled tools and helping the team work smarter.
• Excellent written and verbal communication skills; desire to grow as a leader and mentor.
• BA or equivalent with emphasis on marketing, advertising, or business.
• Experience in healthcare or other regulated industries is a plus

Responsibilities

• Serve as a lead day-to-day point of contact with media client stakeholders.
• Develop go-to-market strategies and integrated, full-funnel media plans informed by rich consumer and industry insights with a laser focus on outcomes.
• Lead briefings, brainstorms, presentations and reporting calls to represent and support the team.
• Prepare executive-level deliverables on performance, strategic POVs and competitive analysis.
• Analyze data, craft insights and make recommendations internally and externally in deck form.
• Use AI-enabled tools to accelerate research, insight generation, plan development and reporting.
• Maintain executional and performance excellence through ongoing collaboration with Activation, Investment and Data & Measurement teams.
• Establish relationships with platform partners to stay current on offerings and maximize media value.
• Track and manage the client scorecard to ensure the team is set up to hit performance goals.
• Lead and manage 1–3 direct reports; regularly meet to establish priorities and offer guidance and feedback.

Skills

Client relationships

Account management

Data storytelling

Full-funnel media planning

Cross-channel expertise

Leadership potential

Education

BA or equivalent in Marketing/Advertising/Business

Tools

Comscore

GWI

Pathmatics

Nielsen

Job description

Monks, a global digital-first agency, is hiring an Associate Director, Media Strategy in New York. You will own end-to-end strategy for key client relationships, build trusted client contacts, and guide cross-functional teams across Social, Search, Programmatic, and more to deliver data-driven, outcomes-focused plans.

You will mentor 1–3 direct reports, develop go-to-market strategies, and present insights through executive-ready deliverables, embracing AI-enabled research and collaboration with