Director, Marketing Technology & Campaign Operations

Arctic Wolf; United States; À distance; USD 180 000 - 230 000; Plein temps

Résumé du poste

Arctic Wolf is seeking a hands-on Director of Marketing Technology & Campaign Operations to own the global MarTech stack, AI roadmap, and the campaign execution engine. You will lead a distributed team spanning marketing tech, data management, and email/nurture strategy, partnering with Sales Ops, IT, and Finance to deliver high-impact programs.

You will drive a modern, scalable architecture, governance, and performance measurements across NAM, EMEA, and APAC regions, balancing strategic

Qualifications

• 10+ years in marketing technology or related fields with 3+ years in people leadership.
• Hands-on Marketo administration and Salesforce experience.
• Experience building a marketing tech roadmap with vendor management.
• Proven track record in multi-channel campaign execution at scale.
• Experience operationalizing AI or automation in marketing workflows.
• Experience leading distributed/global teams and aligning investments to revenue.

Responsabilités

• Own the marketing technology strategy, architecture, and performance across the stack.
• Lead AI embedding efforts into daily marketing operations and measure outcomes.
• Own data, lifecycle design, lead scoring, and reporting architecture.
• Manage end-to-end campaign operations across email, webinar, direct mail, content syndication.
• Oversee budget governance and MDF administration for the team.
• Partner with IT, Sales Ops, and finance on shared infrastructure and vendor decisions.
• Develop a high-performing, distributed team and foster a culture of rigor and continuous improvement.

Connaissances

People leadership

Marketing technology

Campaign operations

Budget governance

Vendor negotiation

Outils

Marketo

Salesforce

6sense

ZoomInfo

Description du poste

At Arctic Wolf, you won’t just watch the cybersecurity industry evolve – you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We’re proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape – but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform. If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you. Our mission is simple: End Cyber Risk.

About the Role

The Director, Marketing Technology & Campaign Operations owns the technology, data, and operational engine that powers Arctic Wolf’s global marketing organization — from the marketing technology (MarTech) stack and artificial intelligence (AI) roadmap through the campaign operations execution that turns strategy into delivered programs. This role sits on the Growth Services and Operations leadership team and reports directly to the VP, Growth Services and Operations. This leader owns the marketing technology ecosystem end to end, including Marketo administration, the broader go-to-market (GTM) technology stack, data architecture and governance, and the effort to embed AI into the team’s core workflows. The role also owns the operational engine that delivers campaigns on behalf of the teams that own strategy and pipeline targets, including Acquisition Marketing, Partner Marketing, Customer Marketing, and demand generation. This is a services and execution role for campaigns — it exists so the teams setting demand strategy have one reliable partner who builds, launches, and runs their programs to a high standard, on time, and within budget. Account-based marketing, pipeline acceleration and reengagement, and creative campaign programs sit outside this role's scope and remain owned by other teams. This leader owns campaign execution across email, webinar, direct mail, and content syndication across the NAM (North America), EMEA (Europe, the Middle East, and Africa), and APAC (Asia-Pacific) regions and Arctic Wolf’s sales plays, including the intake model, service level agreements (SLAs), build and QA standards, and the budget and MDF (market development funds) administration that keep the broader marketing organization moving without becoming a bottleneck. This is a people‑leadership‑heavy role, managing a distributed team that spans marketing technology, database management, email and nurture strategy, and campaign operations, and a close partner to the Senior Director, Campaigns and Content and the teams that own demand and pipeline targets.

Responsibilities

Marketing Technology Strategy & Architecture

• Own the strategy, architecture, and performance of the marketing technology ecosystem, including Marketo administration, governance, and configuration.
• Build and maintain a rolling 12- to 18-month technology roadmap aligned to company growth goals and GTM strategy.
• Own vendor selection, contract negotiation, and renewal decisions for MarTech tools, including intent and enrichment platforms, AI data layers, and integration platform as a service (iPaaS) tools.
• Continuously evaluate emerging technologies and vendors and recommend the highest-return investments.
• Set up, manage, and troubleshoot integrations across the stack, including with Salesforce and other core business systems.

Embedding AI Into Marketing Operations

• Lead the strategy and execution for embedding AI into the marketing technology stack and daily team workflows.
• Identify and operationalize AI use cases that make marketers and sales development representatives (SDRs) more effective and efficient.
• Own measurable outcomes tied to AI adoption, including cycle‑time reduction and process automation, and report progress to leadership.
• Stay ahead of MarTech and AI trends to keep Arctic Wolf’s stack modern and competitive.

Data, Lifecycle & Reporting Infrastructure

• Own database strategy, lifecycle-stage design, lead scoring, and routing architecture in partnership with the marketing technology and database management team.
• Own the data and reporting infrastructure that supports campaign attribution, sales‑play performance, and pipeline reporting.
• Establish data governance and compliance practices (e.g., GDPR, CCPA) that maintain accuracy and consistency across marketing systems.
• Ensure the technology stack is configured for scale, security, compliance, and operational excellence.

Campaign Operations Leadership & Execution Excellence

• Own the end‑to‑end campaign operations model across email, webinar (ON24), direct mail (Sendoso), content syndication, and list management, in partnership with the Campaigns and Content team.
• Own the intake model, SLAs, prioritization, and operating cadence that campaign requests move through, including email rules of engagement.
• Ensure consistent build quality, tracking, and attribution setup in Marketo and Salesforce across the NAM, EMEA, and APAC regions and sales plays.
• Continuously identify opportunities to standardize and automate recurring campaign work.

Marketing Investment Planning & Budget Governance

• Partner with the Revenue and Growth Leadership Team to develop the annual marketing budget, aligning spend with strategic growth priorities and pipeline targets.
• Implement processes and controls to track, approve, and reconcile spend, ensuring budget discipline, transparency, and alignment with corporate finance practices.
• Own budget and MDF administration for the team, including AWS Partner Funding requests, claims, and invoicing.

People Leadership & Team Development

• Lead and develop a distributed team spanning marketing technology, database management, email and nurture strategy, and campaign operations.
• Set clear priorities, SLAs, operating rhythms, and development plans, including a generalist coverage model so aligned stakeholders never lose a point of contact.
• Build a culture of technical rigor, execution excellence, and continuous improvement.

Cross-Functional Partnership

• Serve as the primary execution partner to Acquisition Marketing, Partner Marketing, Customer Marketing, and demand generation for their campaign programs.
• Serve as the primary marketing partner to Business Applications and IT, resolving dependencies on routing, scoring, and lifecycle triggers.
• Partner with the Senior Director, Campaigns and Content on campaign calendar, briefs, and content activation.
• Partner with Sales Operations, Revenue Operations, and Finance on shared infrastructure, budget, and vendor decisions.
• Represent marketing technology and campaign operations priorities in Growth Services and Operations leadership planning.

Who You Are

You are a hands‑on technical leader who understands marketing technology architecture at a deep level, and you can run a high‑volume campaign execution engine at the same time. You see AI as a practical tool for reducing manual work, not a buzzword, and you can identify where it will actually move the needle. You build scalable processes, SLAs, and governance rather than absorbing chaos into your own schedule. You can manage a distributed, regionally diverse team across both technology and execution disciplines and keep them focused on outcomes, not just tickets. You don’t need to own the pipeline number to care about it — you measure yourself by how well you deliver for the teams who do. You are comfortable owning a roadmap, a budget, and a vendor negotiation, and just as comfortable being hands‑on in the platform or the campaign build when needed.

Minimum Qualifications

• 10+ years of experience in marketing technology, marketing operations, campaign operations, or demand generation, including 3+ years of people leadership.
• Hands‑on experience with Marketo (or a comparable marketing automation platform) administration and Salesforce.
• Experience building and owning a marketing technology roadmap, including vendor evaluation, integration management, and stack governance.
• Experience managing multi‑channel campaign execution, such as email, webinar, and direct mail, at scale.
• Experience identifying and operationalizing AI or automation use cases within marketing or revenue operations workflows.
• Experience managing distributed or global teams.
• Strong business acumen with the ability to connect marketing technology and campaign investments to revenue outcomes.

Preferred Qualifications

• Experience in cybersecurity, software as a service (SaaS), or another complex business‑to‑business (B2B) industry.
• Experience managing a team spanning multiple regions, such as NAM, EMEA, and APAC.
• Marketo certification or an equivalent platform certification.
• Experience with intent or data enrichment tooling, such as 6sense, ZoomInfo, or Clay.
• Experience administering a marketing budget or MDF program.

Travel Requirements

Typically 10% or less of business travel.

On-Camera Policy

To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews. Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers. We understand that technical, bandwidth, or location‑related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (