Field Marketing Manager (Mid-Atlantic)

Arctic Wolf Networks, Inc.; New Jersey; Hybrid; USD 56,000 - 189,000; Full time

Benefits offered by this job

Equity

Flexible time off

401k match

Training programs

Private benefits plan

EAP

Fertility support

Parental leave

Job summary

Arctic Wolf Networks, Inc. is seeking a Field Marketing Manager to act as the regional marketing expert. You will work with account teams and channel partners to generate demand and drive funnel velocity in the Mid-Atlantic region.

You will craft regional plans, coordinate events, and share insights with corporate marketing to optimize campaigns and messaging. A background in B2B field/partner marketing is essential, with a Bachelor’s in Marketing or related field and strong sales collaboration

Qualifications

• 5-7 years proven experience in B2B field or partner marketing.
• Demonstrated ability to build effective working relationships with sales leaders and sales team members.

Responsibilities

• Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managers
• Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives
• Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery
• Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics
• Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base
• Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated
• Manage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvement

Skills

Marketing automation

Project management

Salesforce

B2B marketplace

Analytical skills

Sales collaboration

Education

Bachelor's degree in Marketing/Business/English or Communications

Tools

Salesforce

Marketing automation platforms

Job description

About the Role

The Field Marketing Manager serves as the in-region marketing expert, collaborating closely with regional account teams, including account executives and account representatives, and top tier channel partners. This role is also responsible for communicating field-level insights to the broader marketing team to ensure that messaging, content and demand generation programs meet the needs of the region.

Responsibilities

• Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managers
• Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives
• Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery
• Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics
• Collaborate with top-tier channel partners to develop programs that open up opportunities with their customer base
• Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated
• Manage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvement

Who You Are

Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance

Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies

Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights

Demonstrated ability to build effective working relationships with sales leaders and sales team members

Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets

Minimum Qualifications

• 5-7 years proven experience in B2B field or partner marketing
• Demonstrated ability to build effective working relationships with sales leaders and sales team members

Preferred Qualifications

• Experience working for cloud services/security technology company with mid-market focus a plus
• Positive, high-energy, team-focused, collaborative attitude
• Bachelors degree in Marketing, Business, English or Communications

On-Camera Policy

To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews. Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers. We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

Location

Will sit remote, but must be based in the Mid-Atlantic region (NJ, PA, DC, MD, VA).

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work – USA (2021-2025), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024-2026), and Kununu Top Company – Germany (2024-2026). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 10,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk—we get to work in an industry that is fundamental to the greater good. We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here. We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.

Benefits

All wolves receive compelling compensation and benefits packages, including:

• Equity for all employees
• Flexible time off and paid volunteer days
• 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

Equal Opportunity Employer

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law.

Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities.

Security Requirements

Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies). Background checks are required for this position. This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations ("EAR"). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.

The base salary range for this job family is 55,800 to 189,000 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.

Accessibility and Accommodations

If you require a reasonable accommodation for any part of the application or hiring process, you may make a request by calling the Arctic Wolf general contact number at 1-888-272-8429 and asking to speak to Recruiting, or by emailing [e-mail].