Field Marketing Manager (Mid-Atlantic)

Arctic Wolf; New Jersey; Remote; USD 56,000 - 189,000; Full time

Benefits offered by this job

Equity

Flexible time off

Volunteer days

401k match

Career development

Job summary

Arctic Wolf is seeking a Field Marketing Manager to serve as the in-region marketing expert for the Mid-Atlantic region. You’ll collaborate with regional account teams and top channel partners to design campaigns, events, and content that drive demand and funnel velocity.

You will leverage marketing automation tools and Salesforce to measure program effectiveness, while coordinating with sales leaders to optimize messaging and tactics.

Qualifications

• 5-7 years proven experience in B2B field or partner marketing.
• Demonstrated ability to build effective working relationships with sales leaders and sales team members.
• Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies.

Responsibilities

• Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory.
• Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives.
• Research, design and coordinate regional and partner events from planning to post-event follow up.
• Develop a formal methodology to collect, share, and prioritize insights with corporate marketing.
• Collaborate with top-tier channel partners to develop programs that open opportunities.
• Evaluate and negotiate with vendors and project manage vendor relations.
• Manage and balance field and partner marketing budgets; evaluate results and drive improvement.

Skills

B2B field marketing

Marketing automation

Salesforce

Analytical skills

Education

Bachelor's degree in Marketing, Business, English or Communications

Tools

Marketing automation tools

Salesforce

Project management software

Job description

At Arctic Wolf, you won’t just watch the cybersecurity industry evolve – you'll help lead the change. Our global Pack is made up of people who thrive on solving hard problems, moving fast, and building technology that protects organizations around the world. We’re proud to be recognized by Forbes, CNBC, Fortune, CRN, Gartner Peer Insights and IDC MarketScape – but what matters most is the work behind it: delivering real outcomes for customers through award winning innovation like our Aurora Platform.If you’re looking for meaningful work, smart teammates and the chance to make a real impact in a high-growth company that’s redefining security operations, Arctic Wolf is the right place for you.Our mission is simple: End Cyber Risk. We’re looking for a Field Marketing Manager to be a part of making this happen.LocationRemote role, but candidate must be based in the Mid-Atlantic region (NJ, PA, DC, MD, VA)About the RoleThe Field Marketing Manager serves as the in-region marketing expert, collaborating closely with regional account teams, including account executives and account representatives, and top tier channel partners. This role is also responsible for communicating field-level insights to the broader marketing team to ensure that messaging, content and demand generation programs meet the needs of the region.ResponsibilitiesCreate quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team, sales directors and channel managersContinuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiativesResearch, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and deliveryDevelop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tacticsCollaborate with top-tier channel partners to develop programs that open up opportunities with their customer baseEvaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designatedManage and balance assigned field and partner marketing budgets; evaluate results against goals and use learnings to drive improvementWho You AreAbility to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performanceKnowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologiesStrong analytical skills; ability to measure effectiveness of programs and extract actionable insightsDemonstrated ability to build effective working relationships with sales leaders and sales team membersDeep understanding of marketing/sales funnel and methods by which to achieve opportunity targetsMinimum Qualifications5-7 years proven experience in B2B field or partner marketingDemonstrated ability to build effective working relationships with sales leaders and sales team membersPreferred QualificationsExperience working for cloud services/security technology company with mid-market focus a plusPositive, high-energy, team-focused, collaborative attitudeBachelors degree in Marketing, Business, English or CommunicationsOn-Camera PolicyTo support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.About Arctic WolfAt Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2025), Best Places to Work – USA (2021-2025), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024-2026), and Kununu Top Company – Germany (2024-2026) . Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 10,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.Our ValuesArctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance.We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.All wolves receive compelling compensation and benefits packages, including:Equity for all employeesFlexible time off and paid volunteer days401k matchTraining and career development programsComprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added servicesRobust Employee Assistance Program (EAP) with mental health servicesFertility support and paid parental leaveArctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodation by emailing [e-mail]. View our Hiring Page to learn more about our application process.Security RequirementsConducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).Background checks are required for this position.This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.The base salary range for this job family is 55,800 to 189,000 USD annually. This range reflects the base pay the company reasonably expects to offer for this position, aligned to the broader job family base pay structure. Actual base pay may vary based on skills, experience, and location, including job family level. In addition to base pay, Arctic Wolf offers variable incentive compensation, new hire equity grants, and a comprehensive benefits package.