Director, Newsletter & Email Monetization

BenefitHub; New York (NY); Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical and Dental coverage

Telehealth

Vision Insurance

Domestic Partner Coverage

401(k) with employer contribution

Generous PTO

Flexible Spending Account

Voluntary Benefit Programs

Job summary

BenefitHub is seeking a hands-on Director of Newsletter & Email Marketing to lead a high-volume program and monetize it across 22 markets. You will own strategy, deliverability, and campaigns while guiding a team and partnering with Ad Sales and Merchant teams.

You will drive lifecycle journeys, testing, segmentation, and data-driven optimization to balance commercial success with member experience.

Qualifications

• 9+ years of hands-on email marketing in a high-volume program.
• 7+ years running a newsletter or email program monetized through sponsored placements and/or commissionable revenue.
• Deep expertise in email deliverability, compliance and reputation management.
• Hands-on mastery of an enterprise ESP and CDP stack (Iterable and Lytics).
• Proven success managing and developing a high-performing team.
• Bachelor's degree or equivalent practical experience.

Responsibilities

• Execute the newsletter program as a high-performing media channel with sponsored placements and/or commissionable offers.
• Advise Ad Sales and Merchant teams on inventory, placement, and best practices to improve monetization.
• Report program and placement performance with defensible metrics to leadership.
• Own execution of every campaign and translate results into best-practice guidance.
• Propose and implement the global 22-market newsletter strategy and calendar.
• Oversee campaigns from planning through send and post-send analysis.
• Build, QA, schedule, and deploy campaigns in the ESP, with your team.
• Manage targeting, suppression at scale, and dynamic content.
• Develop mobile-first templates and an ongoing testing program.
• Own inbox deliverability, sender reputation, and ESP strategy.
• Lead and develop a team of email marketers and specialists.
• Ensure compliance with email/privacy regulations across markets.

Skills

Email marketing leadership

Newsletter monetization

Deliverability expertise

Team management

A/B testing & segmentation

Analytics & KPIs

Campaign strategy

Education

Bachelor's degree or equivalent

Tools

Iterable

Lytics

Marketing automation stack

Job description

BenefitHub is seeking a hands-on Director of Newsletter & Email Marketing to lead a high-volume program and monetize it across 22 markets. You will own strategy, deliverability, and campaigns while guiding a team and partnering with Ad Sales and Merchant teams.

You will drive lifecycle journeys, testing, segmentation, and data-driven optimization to balance commercial success with member experience.