Director, Marketing Operations – Email & Digital Subscriptions

Hearst; New York (NY); Hybrid; USD 150,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Retirement plan with match

Paid time off

Parental leave

Dependent care reimbursement

Mental wellness benefits

Inclusive health services

Fertility coverage

Pet wellness reimbursement

Job summary

Hearst Newspapers seeks a strategic Director of Marketing Operations to lead the technology, processes, and team supporting our digital subscription marketing business. You will own email and newsletter optimization, lifecycle programs, segmentation, personalization, and marketing automation, partnering with Marketing, Product, Engineering, BI, Editorial, and Finance to scale multi-market operations.

This role emphasizes scalable MarTech, data flows, and AI-enabled automation to reduce manual

Qualifications

• Extensive Marketing Operations experience, including leading a team.
• Hands-on email/newsletter operations: segmentation, lifecycle communications, personalization, QA, testing, optimization.
• Strong MarTech platforms, marketing automation, CRM/CDP, and customer data knowledge.
• Experience partnering with Product and Engineering to build or improve marketing capabilities.
• Ability to troubleshoot data flows and cross-system issues.
• Proven people leadership and cross-functional collaboration.
• Experience using AI to improve marketing processes.

Responsibilities

• Lead and develop a team of four Marketing Operations professionals.
• Own and continuously improve technology and processes for email, newsletters, lifecycle marketing, CRM/CDP, and marketing automation.
• Partner with Marketing and Editorial to improve performance, personalization, segmentation, and effectiveness of email programs.
• Work with Product and Engineering to translate marketing needs into technical requirements and deliver new capabilities.
• Oversee technology supporting the digital customer journey, including websites, audience data, personalization, and subscriber communications.
• Diagnose and troubleshoot issues across platforms, data flows, integrations, campaigns, and experiences.
• Establish intake, prioritization, QA, governance, and release processes across Hearst markets.
• Identify opportunities to use AI and automation to reduce manual work and improve efficiency.
• Evaluate vendors and ensure scalable MarTech ecosystem integration.
• Build relationships across Marketing, Product, Engineering, BI, Editorial, Finance, and Customer Service.

Skills

Marketing Operations

Email Marketing

Data integration

Leadership

AI in Marketing

Marketing Automation

CRM/CDP

Tools

BlueConic

Sailthru

Salesforce

Job description

Director, Marketing Operations at Hearst Newspapers

About the Role

Hearst Newspapers is looking for a strategic and hands‑on Director of Marketing Operations to lead the technology, processes, and team supporting our digital subscription marketing business.

Reporting to the VP of Digital Subscriptions, this role leads a team of four and serves as the operational bridge between Marketing, Product, Engineering, Business Intelligence, Editorial, Finance, and Customer Service.

A major focus of the role is email and newsletter optimization- ensuring our customer communications, lifecycle programs, audience segmentation, personalization, and marketing automation are effective, scalable, and continuously improving.

This person will also help manage and evolve the MarTech ecosystem supporting our digital subscriber journey, from audience and customer data through website experiences, offers, checkout, and ongoing subscriber communications.

This is not primarily a campaign execution, Sales Operations, Ad Operations, or project management role. We’re looking for someone who understands the technology behind modern marketing and can translate business needs into scalable solutions.

What You’ll Do

• Lead and develop a team of four Marketing Operations professionals.
• Own and continuously improve the technology and operational processes supporting email, newsletters, lifecycle marketing, CRM/CDP, and marketing automation.
• Partner with Marketing and Editorial to improve the performance, personalization, segmentation, and effectiveness of email and newsletter programs.
• Work closely with Product and Engineering to translate marketing needs into technical requirements and deliver new capabilities.
• Help oversee the technology supporting the digital customer journey, including websites, audience data, personalization, subscription offers, and customer communications.
• Diagnose and troubleshoot issues across platforms, data flows, integrations, campaigns, and customer experiences.
• Establish effective intake, prioritization, QA, governance, and release processes across multiple Hearst newspaper markets.
• Identify opportunities to use AI and automation to reduce manual work, improve efficiency, and enable Marketing teams to do more.
• Evaluate vendors and technology solutions and help ensure the MarTech ecosystem is scalable and well integrated.
• Build strong relationships across Marketing, Product, Engineering, BI, Editorial, Finance, and Customer Service.
• Create processes and capabilities that can scale consistently across Hearst Newspapers’ markets while still supporting local needs.

What We’re Looking For

Required:

• Significant experience in Marketing Operations, preferably leading a Marketing Operations function or team.
• Deep, hands‑on experience with email and/or newsletter operations, including segmentation, lifecycle communications, personalization, QA, testing, and optimization.
• Strong knowledge of MarTech platforms, marketing automation, CRM/CDP, and customer data.
• Experience partnering closely with Product and Engineering to build or improve marketing capabilities.
• Strong understanding of how data moves across marketing systems and the ability to troubleshoot issues and identify root causes.
• Experience managing and prioritizing competing requests across multiple stakeholders or business units.
• Proven people leadership experience.
• Strong business judgment and the ability to translate complex technical concepts into clear business decisions.
• Experience using AI and automation to improve marketing processes and team efficiency.

Preferred:

• Experience in media, publishing, subscriptions, or consumer marketing.
• Experience supporting multiple brands, markets, or decentralized organizations.
• Experience with website/digital customer experiences, personalization, subscription offers, or checkout.
• Experience with platforms such as BlueConic, Sailthru, Salesforce, or comparable MarTech solutions.
• Familiarity with SQL, APIs, data integrations, or data activation.
• Experience evaluating vendors and implementing new marketing capabilities.

The Person We’re Looking For

You’re someone who enjoys figuring out how things work and how to make them work better.

You don’t simply take a request and pass it along to Engineering. You ask questions, understand the underlying business and technical problem, identify the right solution, and bring the right teams together to make it happen.

You’re comfortable moving between marketing strategy, technology, data, and operations, and you know when to get into the details and when to step back and lead.

You’re curious about AI, constantly looking for ways to eliminate manual work, and comfortable operating in a complex, multi‑market organization where priorities don’t always align.

Our Benefits:

At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual’s physical, financial and emotional wellbeing (and that of their family). Our industry‑leading benefits include:

• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
• Invest for the Future: Competitive retirement plan with matching program in most markets.
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
• Paid Parental Leave: Support for growing families, with paid leave for new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Emotional Wellbeing: Be your best self with our mental wellness benefits.
• LGBTQ+ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
• Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.
• And more, click here for additional benefits and details.

This position does not provide sponsorship. All applicants should have the right to work in the U.S. without immigration sponsorship.

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York, NY. The reasonable estimate is $150,000 - $160,000. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non‑discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

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Compensation

The base salary range below is the Company’s good‑faith estimate for this position in the posted work location at the time of posting. Final starting salary will be based on permissible, non‑discriminatory factors, including but not limited to skills, experience, training, certifications, education, location and market considerations.

Base Salary Range:

$150,000—$160,000 USD