Director, Global Email & Lifecycle Marketing

BenefitHub; Tampa (FL); Remote; USD 150,000 - 190,000; Full time

Benefits offered by this job

Medical and Dental (employer pays 75%)

Telehealth (employer paid 100%)

Vision insurance (employer pays 100%)

Domestic partner coverage for all ins.

Employer-paid life insurance

401(k) retirement plan with employer)

Job summary

BenefitHub is seeking a hands-on Director of Email & Lifecycle Marketing to own a high-volume program across 22 markets. You will build campaigns, optimize deliverability, and monetize through sponsored placements while leading a talented email team.

In this role, you’ll shape strategy, run 40+ campaigns weekly plus automated journeys, partner with Ad Sales and Merchant teams, and report credible results to leadership. This is a true player-coach role balancing performance with member experience.

Qualifications

• 9+ years of hands-on email, CRM, or lifecycle marketing in a high-volume program.
• Deep expertise in email deliverability, compliance, and reputation management (IP/domain warmup, SPF/DKIM/DMARC, list hygiene).
• Hands-on mastery of a major enterprise ESP and CDP/marketing-automation stack (our current stack includes Iterable and Lytics).
• Proven success managing and developing a high-performing team.
• Strong command of segmentation, personalization, automation workflows, triggered campaigns, and A/B testing methodologies.
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Lead the high-volume newsletter program and monetize placements.
• Advise Ad Sales and Merchant teams on inventory and best practices.
• Report performance metrics to partners and leadership.
• Own execution and performance of campaigns across markets.
• Define global 22-market newsletter strategy and calendar.
• Oversee deliverability, sender reputation, and platform tech.
• Lead, coach, and develop email team.
• Ensure compliance with CAN-SPAM, CASL, GDPR and consent management.

Skills

Email marketing

Lifecycle marketing

Deliverability

Team leadership

Campaign optimization

A/B testing

Marketing analytics

Education

Bachelor’s degree

Tools

Iterable

Lytics

Job description

BenefitHub is seeking a hands-on Director of Email & Lifecycle Marketing to own a high-volume program across 22 markets. You will build campaigns, optimize deliverability, and monetize through sponsored placements while leading a talented email team.

In this role, you’ll shape strategy, run 40+ campaigns weekly plus automated journeys, partner with Ad Sales and Merchant teams, and report credible results to leadership. This is a true player-coach role balancing performance with member experience.