Director, Marketing Operations

Diversified; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

Diversified is seeking a Director of Marketing Operations to scale the marketing tech stack, optimize demand gen operations, and deliver data-driven growth. You will oversee analytics, reporting, and governance across marketing platforms while partnering with Sales, Revenue Operations, Finance, and IT to drive pipeline and revenue impact.

The role focuses on building scalable processes, leading a global team, and delivering executive-level insights into marketing performance, ROI, and pipeline

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Technology, or related field.
• 7+ years in Marketing Operations, Marketing Tech, or Revenue Operations.
• Experience managing marketing technology platforms and automation systems.
• Strong analytical, reporting, and performance measurement skills.
• Experience leading cross-functional initiatives and transformation projects.

Responsibilities

• Lead strategy and governance of the marketing automation platform.
• Design scalable marketing operations processes and workflows.
• Partner with Marketing, Sales, Revenue Ops, Finance, and IT to align systems.
• Provide executive reporting on marketing performance and ROI.
• Develop KPI dashboards and digital analytics.

Skills

Marketing Ops

Marketing Tech

Revenue Ops

Demand Gen

Cross-functional leadership

Education

Bachelor's degree

Tools

HubSpot

CRM systems

Job description

Position Summary

The Director of Marketing Operations is responsible for building and scaling the operational foundation that powers Diversified's marketing organization and demand generation engine. This leader oversees marketing technology, demand generation operations, analytics, reporting, project management, and process optimization. The role partners closely with Marketing, Sales, Revenue Operations, Finance, and IT to create scalable systems, measurable marketing performance, and operational excellence that accelerate pipeline growth and revenue impact.

Location: Virtual (U.S. Remote)

Key Responsibilities

Marketing Technology & Operations

• Lead the strategy, administration, governance, and optimization of the marketing automation platform and broader marketing technology ecosystem.
• Develop and maintain scalable marketing operations processes, workflows, and governance standards.
• Drive continuous improvement initiatives that enhance marketing effectiveness, efficiency, and scalability.
• Ensure seamless integration between marketing systems, CRM platforms, and revenue operations processes.

Demand Generation Infrastructure

• Design and scale lead management processes, lifecycle programs, campaign operations, and marketing automation capabilities.
• Build operational frameworks that support demand generation, account-based marketing, and revenue marketing programs.
• Partner with sales and revenue teams to optimize lead flow, conversion, and pipeline contribution.

Analytics & Measurement

• Establish marketing performance measurement frameworks, attribution models, dashboards, and executive reporting.
• Own website, campaign, and digital analytics across marketing channels.
• Develop KPI reporting and insights that enable data-driven decision making.
• Deliver executive-level visibility into marketing performance, pipeline contribution, and ROI.

Team Leadership

• Lead and develop a global team responsible for marketing operations, automation, analytics, reporting, and project management.
• Foster a culture of operational excellence, accountability, collaboration, and continuous learning.
• Manage priorities, resources, and team performance to support business objectives.

Budget & Cross-Functional Partnership

• Administer the marketing operations budget and support financial planning, reconciliation, and optimization activities.
• Collaborate with Marketing, Sales, Revenue Operations, Finance, and IT to align systems, processes, and business goals.
• Evaluate and recommend technology investments that support organizational growth and marketing effectiveness.

Qualifications Required

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field.
• 7+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Demand Generation Operations, or related B2B marketing leadership roles.
• Demonstrated experience managing marketing technology platforms and marketing automation systems.
• Strong analytical, reporting, and performance measurement capabilities.
• Experience leading cross-functional initiatives and operational transformation projects.
• Proven ability to build scalable processes, systems, and frameworks that support business growth.

Preferred

• Deep expertise with HubSpot administration, automation, reporting, workflow development, and platform optimization.
• Experience integrating marketing automation platforms with CRM and sales technology ecosystems.
• Strong understanding of B2B demand generation, lifecycle marketing, funnel optimization, and revenue attribution.
• Experience leading distributed or global teams.
• Advanced skills in dashboard development, KPI management, executive reporting, and digital analytics.
• Experience working closely with sales organizations and revenue operations teams.
• Exceptional communication, stakeholder management, and organizational leadership skills.

Success Measures

Success in this role will be measured by:

• Increased marketing operational efficiency and scalability.
• Improved lead management and lifecycle performance.
• Enhanced visibility into marketing contribution to pipeline and revenue.
• Adoption and optimization of marketing technology platforms.
• Strong alignment between Marketing, Sales, and Revenue Operations.
• Delivery of actionable insights that support executive decision making.

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