Senior Marketing Operations Manager

Diligent; New York (NY); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive benefits

Job summary

Diligent, the AI-powered GRC SaaS leader, seeks a Senior Marketing Operations Manager to design, scale, and optimize a major portfolio of marketing operations processes, systems, and programs.

This senior IC will work across Demand Gen, Field Marketing, Product Marketing, Sales, and internal data teams to strengthen planning, routing, measurement, and optimization while balancing short-term priorities with long-term system health.

Qualifications

• 10+ years in Marketing Operations or related B2B SaaS roles.
• Deep expertise with marketing automation platforms and Salesforce.
• Experience designing scalable lifecycle, routing, scoring, and automation workflows across systems.
• Proven ability to lead cross-functional initiatives across Marketing, Sales, and IT.
• Strong understanding of funnel metrics, data governance, and handoffs between marketing and sales.
• Experience creating durable operating standards, docs, QA processes, and governance practices.
• Strong analytical skills with Excel and BI tools; able to translate data into actions.
• Excellent stakeholder management, communication, and decision-making in large enterprises.

Responsibilities

• Own roadmap and continuous improvement of a major Marketing Operations portfolio.
• Lead scalable lifecycle, routing, scoring, campaign, enrichment, data-governance solutions.
• Drive cross-functional initiatives from problem definition through rollout and optimization.
• Collaborate with Demand Gen, Field Marketing, and Product Marketing to improve campaign design and follow-up motions.
• Coordinate with Sales Ops and internal data teams to resolve multi-system dependencies.
• Establish reusable standards, QA practices, and governance models to reduce technical debt.
• Identify tooling, automation, and AI opportunities to increase capacity and quality.
• Provide senior technical and operational guidance without direct people management.

Skills

Marketing Operations

Marketing Automation

Sales Operations

CRM (Salesforce)

Cross-functional leadership

Tools

Salesforce

BI Tools

Excel

Job description

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.

At Diligent, we're building the future with people who think boldly and move fast. Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.

A Day in the Life

The Senior Marketing Operations Manager will lead the design, scaling, and continuous improvement of a major portfolio of interconnected Marketing Operations processes, systems, and programs. This is a senior individual contributor role for a highly experienced operator who can solve complex cross-functional problems, establish durable operating standards, and guide high-impact technical and process decisions. The Senior Marketing Operations Manager will work closely with Demand Generation, Field Marketing, Product Marketing, Sales, Sales Operations, and internal systems/data teams to strengthen how marketing programs are planned, built, routed, measured, and optimized. The ideal candidate combines deep technical expertise with strategic judgment and can balance immediate business priorities with long-term system health, governance, and maintainability.

Key Responsibilities

• Own the roadmap and continuous improvement of a major Marketing Operations portfolio spanning multiple related workstreams, systems, or business processes.
• Lead the design and implementation of scalable lifecycle, routing, scoring, campaign, enrichment, data-governance, reporting, or workflow-automation solutions.
• Drive complex cross-functional initiatives from problem definition through requirements, design, testing, rollout, adoption, and post-launch improvement.
• Partner with Demand Generation, Field Marketing, and Product Marketing to improve the operational design of priority campaigns, events, nurture programs, audience strategies, and follow-up motions.
• Partner with Sales Operations and internal systems/data teams to resolve multi-system CRM, assignment, integration, data, and measurement dependencies.
• Establish reusable standards, implementation patterns, QA practices, documentation, and governance models that improve consistency and reduce technical or process debt.
• Identify and evaluate opportunities for tooling, automation, and AI-assisted workflow improvements that increase capacity, reliability, speed, or quality.
• Serve as a senior technical and operational advisor to stakeholders and team members, providing guidance, technical review, and informal mentoring without direct people-management responsibility.

Required Experience/Skills

• 10+ years of experience in Marketing Operations, Demand Generation Operations, Marketing Automation, Sales Operations, or a related B2B SaaS operations role.
• Deep expertise with marketing automation platforms, Salesforce or comparable CRM systems, and the processes that connect marketing execution to sales follow-up and pipeline creation.
• Experience designing and scaling complex lifecycle, routing, scoring, campaign, enrichment, data, and automation workflows across multiple systems.
• Proven ability to lead cross-functional process or technology initiatives involving Marketing, Sales, Sales Operations, and internal systems/data teams.
• Strong understanding of funnel conversion, campaign taxonomy, attribution inputs, data governance, measurement dependencies, and marketing-to-sales handoffs.
• Experience developing durable operating standards, technical documentation, QA processes, implementation patterns, and governance practices.
• Strong analytical skills, including experience using Excel, reporting, and BI tools to investigate performance, validate data, and inform operational decisions.
• Excellent stakeholder management, project leadership, communication, and decision-making skills, with the ability to make sound trade-offs in a complex enterprise environment.

What Diligent Offers You

Pay Range

Incentive Compensation

Offers will be negotiated based on each candidate’s qualifications.

This role is eligible to participate in our annual incentive plan. Incentives are earned based on employee performance against defined metrics and company goals.

Benefits

Full-time roles are eligible for our comprehensive benefits program which includes medical, dental and vision coverage. You may also contribute to our 401(k) plan that includes a company match.

Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be different both in our internal processes and to help our clients. We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs. (among others)

Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability –to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney. To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in-person engagement helps drive innovation, teamwork, and a strong sense of community.