Director, Marketing & Business Development-IV

Simon Property Group; Carlsbad (CA); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Simon Property Group seeks a Director of Marketing & Business Development in Carlsbad, CA to drive revenue through mall assets and media sales while directing strategic marketing for the center. You will lead retailer programs, optimize budgets, and coordinate advertising and social media growth to boost traffic and leases.

Responsibilities include developing annual plans, forecasting ROI, managing media relations, and collaborating with management on center objectives and branding initiatives.

Qualifications

• BA/BS degree in sales, marketing, or business.
• 4-6 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting.
• Knowledge of retail management, marketing and advertising and media industry familiarity.
• Excellent interpersonal, communication, selling, and negotiation skills.
• Strong computer skills and ability to communicate verbally, visually, and in writing.
• Flexibility to work varied schedules including weekends and evenings.

Responsibilities

• Identify, create and sell revenue opportunities through strategic positioning of mall assets and programming to meet financial sales goals.
• Develop retailer intensification strategies and promote platform programs to retailers.
• Execute national/regional SBV programs at the field level and manage ROI-focused budgeting.
• Create annual marketing budgets, allocate expenses and media for platform programming and brand messaging.
• Forecast monthly results and maximize marketing dollars through ROI analysis.
• Develop and implement an annual marketing plan supporting corporate objectives and center metrics.
• Coordinate visual merchandising, signage and advertising programs for the shopping center.
• Manage media relations and respond to media inquiries as needed.
• Drive growth of social media channels and data collection (SMS/Email) for the unit.
• Participate in mall leadership duties, staff meetings, and management responsibilities.

Skills

Sales & marketing leadership

Strategic planning

Budgeting

Negotiation

Forecasting

Digital & social media

Education

Bachelor's degree in marketing or business

Tools

CRM software

Media planning tools

MS Office

Job description

## Director, Marketing & Business Development-IVApply: Carlsbad, CA: Full time: Posted Yesterday: R14016**Job Location:**Carlsbad Premium Outlets**PRIMARY PURPOSE:**This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.**PRINCIPAL RESPONSIBILITIES:***The successful candidate’s responsibilities will include, but not be limited to:** Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property* Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming* Flawlessly execute all national and/or regional SBV programs and initiatives at the field level* Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI* Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share* Coordinate shopping center visual merchandising, signage and advertising programs* Maintain effective media relations by fielding media calls and preparing responses* Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility* Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center**MINIMUM QUALIFICATIONS:*** BA or BS degree with emphasis in sales, marketing, or business* 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting* Knowledge of retail management, marketing and advertising and working knowledge of the media industry* Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others* Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success* Flexibility to work varied schedules including weekends and evenings* Strong team building and coaching skills* Ability to handle multiple projects simultaneously* Some overnight travel required* Ability to think strategically