Director, Marketing & Business Development-IV

Simon Property Group; Ellenton (FL); On-site; USD 110,000 - 150,000; Full time

Job summary

Simon Property Group seeks a Director of Marketing and Business Development at Ellenton Premium Outlets to drive revenue through mall and media assets and to guide the center's strategic marketing direction.

Responsibilities include creating annual marketing plans, executing retailer intensification, managing budgets, and growing social media presence while coordinating with mall teams and external partners.

Qualifications

• BA/BS in sales, marketing or business.
• 4–6 years in sales, sponsorship, strategic marketing, event management, and budgeting.
• Knowledge of retail management, marketing and advertising; familiarity with media industry.
• Excellent interpersonal, communication, selling and negotiation skills.
• Superior computer skills and ability to communicate well verbally, visually and in writing.
• Flexibility to work weekends and evenings.
• Some overnight travel required.
• Ability to think strategically.

Responsibilities

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets and programming.
• Develop retailer intensification strategies and promote platform program opportunities.
• Execute SBV programs and initiatives at the field level.
• Create annual marketing budgets based on retailer dues and allocate expenses to support programming.
• Develop and execute an annual marketing plan aligning with corporate marketing objectives.
• Coordinate shopping center visual merchandising, signage and advertising programs.
• Maintain media relations and respond to media inquiries.
• Grow social media channels and data collection (SMS/Email) for the unit.
• Participate in Manager on Duty rotation and mall management team activities.

Skills

Sales

Sponsorship

Strategic marketing

Event management

Budgeting

Interpersonal skills

Communication

Negotiation

Social media growth

Data collection

Travel readiness

Education

Bachelor's degree in sales/marketing/business

Tools

Microsoft Office

Job description

Job Location:Ellenton Premium OutletsPRIMARY PURPOSE:This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.PRINCIPAL RESPONSIBILITIES:The successful candidate’s responsibilities will include, but not be limited to:Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the propertyResponsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programmingFlawlessly execute all national and/or regional SBV programs and initiatives at the field levelCreate annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROIDevelop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market shareCoordinate shopping center visual merchandising, signage and advertising programsMaintain effective media relations by fielding media calls and preparing responsesFocus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibilityParticipate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each centerMINIMUM QUALIFICATIONS:BA or BS degree with emphasis in sales, marketing, or business4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgetingKnowledge of retail management, marketing and advertising and working knowledge of the media industryExcellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with othersSuperior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to successFlexibility to work varied schedules including weekends and eveningsStrong team building and coaching skillsAbility to handle multiple projects simultaneouslySome overnight travel requiredAbility to think strategicallyLEADERSHIP CABABILITES:Strong organization and coordination skillsStrong team building and coaching skillsAbility to handle multiple projects simultaneously