Director, Marketing & Business Development-IV

Simon Property Group; Bradenton (FL); Vor Ort; USD 110.000 - 170.000; Vollzeit

Zusammenfassung

Simon Property Group seeks a Director of Marketing and Business Development for Ellenton Premium Outlets. You will lead revenue generation through sale of mall assets and media, driving the overall marketing strategy for the center.

Responsibilities include developing retailer programs, managing budgets, forecasting ROI, and expanding social media engagement while coordinating merchandising and media relations to support center objectives.

Qualifikationen

• BA or BS degree in sales, marketing, or business.
• 4–6 years experience in sales, sponsorship, strategic marketing, event management and budgeting.
• Knowledge of retail management, marketing, advertising, and media.
• Excellent interpersonal, communication, selling and negotiation skills.
• Strong computing skills and ability to communicate effectively both verbally and in writing.
• Flexibility to work varied schedules including weekends and evenings.
• Strong team building and coaching skills.
• Ability to handle multiple projects simultaneously.

Aufgaben

• Identify and sell revenue opportunities through mall assets and media assets.
• Develop retailer intensification strategies and secure retailer offers.
• Execute national/regional SBV programs at the field level.
• Create annual marketing budgets and forecast ROI.
• Develop and implement an annual marketing plan to support platform programs and center objectives.
• Coordinate shopping center visual merchandising, signage and advertising.
• Maintain effective media relations and respond to inquiries.
• Grow social media presence and data collection (SMS/Email) for the unit.
• Participate in Manager on Duty rotations and mall management duties.

Kenntnisse

Interpersonal skills

Communication skills

Sales

Negotiation

Team building

Coaching

Strategic thinking

Multitasking

Flexibility

Attention to detail

Ausbildung

BA or BS degree in sales, marketing, or business

Tools

MS Office

Jobbeschreibung

Job Location:

Ellenton Premium Outlets

PRIMARY PURPOSE:

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
• Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming
• Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
• Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
• Coordinate shopping center visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responses
• Focus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
• Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS:

• BA or BS degree with emphasis in sales, marketing, or business
• 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules including weekends and evenings
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Some overnight travel required
• Ability to think strategically

LEADERSHIP CABABILITES:

• Strong organization and coordination skills
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously