Director, Marketing & Business Development-IV

Simon Property Group; Lawrenceville (GA); Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Simon Property Group at Sugarloaf Mills seeks a Director of Marketing and Business Development to drive revenue through assets and media. You will lead development and execution of the mall's strategic marketing direction, working with retailers, advertisers, and the local business community.

You will manage annual budgets, ROI, and platform programming, while expanding social media reach and data collection efforts to grow center performance and market share.

Formación

• BA or BS degree with emphasis in sales, marketing, or business.
• Strong interpersonal, communication, selling, and negotiation skills; ability to interact diplomatically.

Responsabilidades

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming to achieve financial sales goals.

Conocimientos

Sales

Marketing

Sponsorship

Negotiation

Communication

Budgeting

Event Management

Retail management

Media industry

Strategic thinking

Team leadership

Educación

BA/BS in Sales or Marketing or Business

Herramientas

Microsoft Office

Descripción del empleo

Job Location:

Sugarloaf Mills

PRIMARY PURPOSE:

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will be responsible for marketing and selling the assets of the mall to consumers, advertisers, marketing companies and the surrounding business community.

PRINCIPAL RESPONSIBILITIES:

The successful candidate’s responsibilities will include, but not be limited to:

• Identify, create and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property
• Responsible for developing and implementing retailer intensification strategies. Promote platform program opportunities to retailers, securing retailer offers to enhance programming
• Flawlessly execute all national and/or regional SBV programs and initiatives at the field level
• Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses and media expenses as appropriate to support platform programming, Simon initiatives and brand messaging in order to achieve center objectives. Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI
• Develop and execute an annual marketing plan which strategically utilizes all platform programs, supports the corporate marketing objectives and positively impacts the center’s core financial objectives EBIDTA, SBV income, leasing, sales, overage rent, traffic and market share
• Coordinate shopping center visual merchandising, signage and advertising programs
• Maintain effective media relations by fielding media calls and preparing responsesFocus on exponentially driving growth of our social media channels, including fan base for Facebook and Instagram (social connections), as well as an increase in data collection, SMS and Email (subscribers), for the specific business unit for which you have direct responsibility
• Participate in Manager on Duty rotation, staff meetings and other relevant management responsibilities as a critical member of the mall management team at each center

MINIMUM QUALIFICATIONS:

• BA or BS degree with emphasis in sales, marketing, or business
• 4-6 years previous experience in sales, sponsorship, strategic marketing, event management, and budgeting
• Knowledge of retail management, marketing and advertising and working knowledge of the media industry
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
• Flexibility to work varied schedules including weekends and evenings
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously
• Some overnight travel required
• Ability to think strategically

LEADERSHIP CABABILITES:

• Strong organization and coordination skills
• Strong team building and coaching skills
• Ability to handle multiple projects simultaneously