Director, Marketing & Brand

Brightside Health; United States; Remote; USD 80,000 - 150,000; Full time

Job summary

An innovative firm is seeking a Director of Marketing & Brand to elevate its brand across various touchpoints. This high-impact role involves shaping brand identity, executing marketing strategies, and managing campaigns in a fast-paced environment. With a commitment to mental health technology, you'll collaborate with cross-functional teams and leverage AI tools to enhance brand presence. Join a fully remote, mission-driven team that values flexibility, diversity, and continuous learning, making a meaningful impact in the mental health space.

Benefits

Competitive Salary

Stock Options

Comprehensive Health Care

Pet Insurance

401k Plan

Unlimited PTO

Parental Leave

Remote Work Flexibility

Qualifications

• 8+ years in brand and marketing with leadership experience.
• Proven success in building brands in fast-paced environments.
• Strong storytelling and visual cohesion skills.

Responsibilities

• Own brand development and execute brand strategy independently.
• Oversee campaign development and maintain brand guidelines.
• Shape messaging across platforms and manage creative partners.

Skills

Brand Development

Marketing Strategy

Creative Strategy

Storytelling

Visual Cohesion

Team Leadership

AI Tools Utilization

Tools

AI Tools

Job description

Brightside Health delivers life-saving virtual mental healthcare to everyone who needs it. We are powered by proprietary AI, purpose-built technology, a world-class clinician network, and a care model that rivals the best of in-person treatment. Our innovative approach has earned recognition from leading publications such as Healthline, Fortune, and Forbes, naming us 'Best for Crisis Care,' 'Most Comprehensive,' and 'Best Online Therapy for Anxiety and Depression.'

We take an action-oriented, purposeful approach with everything we do and seek team members who value collaboration and thoughtful prioritization. Indeed named us the top remote company to work for in 2024. As a member of the Brightside team, you’ll have the opportunity to collaborate with smart, driven people while growing your professional skills.

Brightside Health is seeking a Director, Marketing & Brand who can own brand development in a fast-paced environment. You’ll be responsible for shaping and elevating the Brightside brand across multiple touchpoints, driving awareness and trust among consumer and B2B audiences. This high-impact, collaborative role reports to the COO and works cross-functionally with the CEO, Product, Commercial, and Clinical teams.

This role focuses on executing Brightside’s brand strategy independently and efficiently, translating brand identity into a go-to-market strategy, overseeing campaign development, maintaining brand guidelines, shaping messaging across platforms, supporting public relations efforts, managing creative partners, leveraging AI tools for efficiency, and evolving the brand based on data and trends.

Requirements

• 8+ years of experience in brand, marketing, or creative strategy, with 3+ years leading and mentoring teams
• Proven success in building and scaling brands in fast-paced environments; portfolio or case studies appreciated
• Experience managing the full lifecycle of brand across consumer and enterprise audiences
• Strategic, execution-driven, and able to thrive in ambiguity
• Strong storytelling, messaging, and visual cohesion skills
• In-house experience in corporate brand roles for at least 2 years; agency experience acceptable
• Emotionally intelligent communicator capable of leading cross-functional initiatives
• Experience managing external partners and freelancers
• Ability to leverage AI tools for content, research, and social media

Benefits

• Competitive salary plus stock options
• Comprehensive health care (medical, dental, vision)
• Pet Insurance, Life Insurance, Disability
• 401k plan
• Unlimited PTO and sick leave
• Parental leave
• Remote work flexibility
• Additional perks and memberships

Work Environment & Culture

Join a fully remote, mission-driven team that values flexibility, impact, continuous learning, empathy, and collaboration. We promote diversity and are committed to equal opportunities, encouraging underrepresented groups to apply even if they don't meet every criterion.

Compensation & Hiring

Final offers depend on location, experience, and expertise. We value building impactful mental health technology and foster an inclusive, empowering environment.