Director Marketing Analytics

Coast One Mortgage; Fort Washington (Montgomery County); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) Retirement plan with employer  

Paid Maternity Leave/Parental Bonding

Job summary

Newrez is seeking a Director of Marketing Analytics to lead data-driven marketing campaigns, segmentation, and experimentation. This role blends business ownership with hands-on data science to enhance acquisition, retention, and pipeline performance.

The candidate will design and operationalize predictive models, govern experiments, and collaborate across Finance, Loan Servicing, Sales, and IT to deliver actionable insights and scalable solutions.

Qualifications

• Bachelor's Degree in Marketing, Business, or related field.
• 8+ years’ experience in related field.
• 3+ years’ prior supervisory experience.
• Demonstrated experience building predictive/ML models and leading structured experimentation (A/B, multivariate) in a marketing context

Responsibilities

• Performs data analytics to generate insights for enhancing marketing and volume.
• Actively monitor, analyze and report on the health of marketing contribution to pipeline, customer acquisition and penetration.
• Evaluate and recommend data science tooling, platforms, and infrastructure to support scalable modeling and experimentation.
• Design, build, and maintain predictive and machine learning models (propensity, attrition, response, attribution) that drive marketing acquisition, retention, and pipeline decisioning.
• Own the marketing experimentation function: design, execute, and govern A/B and multivariate tests, ensuring statistical rigor and clear go/no-go recommendations.
• Partner with the Director, Marketing Analytics – Campaign Strategy to operationalize model outputs and test results into campaign segmentation, contact strategy, and dialer execution.
• Constantly drive process excellence to ensure legal, regulatory compliance.
• Drive strategic initiative across organization for multiple business units.
• Perform personnel managerial duties such as goal setting and tracking, performance monitoring and coaching, ensuring associate engagement, and other typical managerial duties.
• Performs related duties as assigned by management.

Skills

Data science depth

Marketing analytics

A/B testing

Python

R

SQL

Budget management

Leadership

Communication

Education

Bachelor's Degree in Marketing, Business

Tools

Tableau

Python

R

SQL

Job description

Who We Are

At Newrez, we bring big thinkers and caring doers together to make home happen. We’re a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that’s why we invest in your growth, wellbeing, and ability to make an impact.

Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.

POSITION SUMMARY

The Director Marketing Analytics is responsible for marketing campaign segmentation for predictive modeling, test-and-learn experimentation, and marketing analytics that inform acquisition, retention, and pipeline performance. This person brings a strong marketing background paired with hands-on data science depth, and partners closely with the Director, Marketing Analytics – Campaign Strategy to translate models and experiment results into campaign execution. This person will possess a unique blend of business ownership, marketing analytics, leadership, agility, and communication skills and will have a passion for data, metrics, and experimentation

DESCRIPTION

Essential Functions, Duties, and Responsibilities

• Performs data analytics to generate insights for enhancing marketing and volume. Will also create visualization of the insights and report through various tools like Tableau.

• Actively monitor, analyze and report on the health of marketing contribution to pipeline, customer acquisition and penetration.

• Evaluate and recommend data science tooling, platforms, and infrastructure to support scalable modeling and experimentation.

• Design, build, and maintain predictive and machine learning models (propensity, attrition, response, attribution) that drive marketing acquisition, retention, and pipeline decisioning.

• Own the marketing experimentation function: design, execute, and govern A/B and multivariate tests, ensuring statistical rigor and clear go/no-go recommendations.

• Partner with the Director, Marketing Analytics – Campaign Strategy to operationalize model outputs and test results into campaign segmentation, contact strategy, and dialer execution.

• Constantly drive process excellence to ensure legal, regulatory compliance.

• Drive strategic initiative across organization for multiple business units.

• Perform personnel managerial duties such as goal setting and tracking, performance monitoring and coaching, ensuring associate engagement, and other typical managerial duties.

• Performs related duties as assigned by management.

Qualifications and Education Requirements

• Bachelor's Degree in Marketing, Business, or related field.

• 8+ years’ experience in related field.

• 3+ years’ prior supervisory experience.

• Demonstrated experience building predictive/ML models and leading structured experimentation (A/B, multivariate) in a marketing context

Skills, Abilities, and Knowledge

• Ability to think strategically but also have exceptional attention to detail in execution.

• Ability and willingness to be a hands-on leader.

• Results-driven with very strong ability to analyze quantitative data to determine program effectiveness.

• Proficiency with statistical and modeling tools (e.g., Python, R, SQL) and experimentation platforms.

• Must have budget management experience and financial analysis skills.

• Excellence in organization and planning.

• Strong team player with ability to develop effective working relationships across organization: Finance, Loan servicing, Sales, Operations, IT.

• Ability to collaborate with team members to achieve results

Work Environment and Physical Requirements

• Working on-site at assigned office location.

• Regular and punctual attendance adhering to schedule established by leadership.

• Flexibility to work occasional adjusted work schedules, overtime, and evening and/or weekend hours to meet deadlines or as business needs demand.

• Working in a cubicle hub, maintaining focus on phone calls in a noisy environment within earshot of multiple other conversations.

• Sedentary work in a stationary position at a cubicle for prolonged periods of time.

• Constant repetitive motions required for operating a computer, such as typing and managing phone calls.

• Constantly communicating effectively verbally in English, including accurately exchanging information with others following identification of correct procedures.

Additional Information

While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.

Employees and applicants acknowledge that this is not a remote role. Individuals in this role are required to be on-site to complete essential job duties, absent extenuating circumstances.

Additional Information:

While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Microsoft Authenticator. Employment will be contingent on this requirement.

Why Newrez

We’re a great place to work because we invest in what matters: your career, your community, your wellbeing, and your future. Our total rewards package is designed to support your whole self.

Company Benefits:

We offer benefits, programs, and perks that support you in every aspect of your life.

• Medical, dental, and vision insurance

• Health Savings Account with employer contribution

• 401(k) Retirement plan with employer match

• Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave

• Adoption Assistance

• Tuition & Certification reimbursement

• Employee Mortgage Loan Program

• The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships

Newrez NOW:

Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.

• 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)

• Matching Gifts Program - dollar-for-dollar up to $1,000

• Access to grants, nonprofit resources, and volunteer opportunities

• More than $6,000,000 donated since 2020

• 1 in 5 employees participates in at least one Employee Resource Group (ERG)
  

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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