Senior Director - New Customer Acquisition

Coast One Mortgage; Fort Washington (Montgomery County); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) Retirement plan with employer

Paid Maternity Leave/Parental Bonding

Tuition & Certification reimbursement

Job summary

Newrez is seeking a Senior Director of New Customer Acquisition to lead and scale the company’s first-time customer growth engine across paid, owned, earned, and partner channels. You will drive strategy, execution, and ROI across digital media, paid search, paid social, and partnerships.

You will partner with Martech, Analytics, Product, Sales, and Technology to improve segmentation, targeting, and funnel performance through data-driven experimentation and optimization.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred.
• 10+ years of experience in digital acquisition, performance marketing, or growth marketing.
• 3+ years of experience leading teams or complex cross functional initiatives.
• Demonstrated success scaling multichannel acquisition programs in a data driven environment.
• Experience managing agencies, partners, and sizable acquisition budgets.

Responsibilities

• Develop, execute and optimize the enterprise new customer acquisition strategy across digital media, paid search, paid social, affiliates, partnerships, email/SMS nurture, and emerging channels.
• Lead funnel design, testing, and conversion rate optimization across all acquisition touchpoints.
• Identify new customer segments, market opportunities, and channel expansion opportunities.
• Own test and learn roadmaps, creative optimization cycles, and audience development plans.
• Support and manage partner programs to expand reach and accelerate customer growth.

Skills

Multichannel acquisition

Data-driven

Leadership

Budget management

Education

Bachelor’s degree in Marketing/Business

MBA preferred

Tools

Martech platforms

Analytics tools

Job description

Who We Are

At Newrez, we bring big thinkers and caring doers together to make home happen. We’re a team built on heart and hustle, united by a commitment to show up for our customers, our communities, and each other. We believe that when our people thrive, homeowners thrive - and that’s why we invest in your growth, wellbeing, and ability to make an impact.

Every day, we work to exceed the expectations of our residential mortgage borrowers and business partners through superior service, simple processes, and clear communication. We do this by empowering our employees, encouraging innovative solutions and recognizing great performance.

POSITION SUMMARY

The Sr Director New Customer Acquisition is responsible for leading and scaling Newrez’s first‑time customer growth engine across paid, owned, earned, and partner channels. This role will lead the strategy, execution and optimization of multichannel acquisition programs with a focus on driving high‑quality demand, efficient conversion, and sustainable ROI.

The Sr Director partners closely with Martech, Analytics, Product, Sales, and Technology teams to continuously improve segmentation, targeting, and funnel performance through data‑driven experimentation and performance optimization.

Essential Functions, Duties, and Responsibilities

• New Customer Acquisition Strategy & Execution

• Develop, execute and optimize the enterprise new customer acquisition strategy across digital media, paid search, paid social, affiliates, partnerships, email/SMS nurture, and emerging channels.

• Lead funnel design, testing, and conversion rate optimization across all acquisition touchpoints.

• Identify new customer segments, market opportunities, and channel expansion opportunities.

• Own test and learn roadmaps, creative optimization cycles, and audience development plans.

• Support and manage partner programs to expand reach and accelerate customer growth.

• Team & Stakeholder Management

• Lead and develop a high-performing acquisition team including channel managers, strategists, and growth specialists.

• Collaborate closely with Product, Sales, Technology, Data, and Analytics teams to align acquisition initiatives with broader business goals.

• Set clear performance objectives, manage budgets, and support professional development.

• Present acquisition performance, insights, and optimization recommendations to senior leadership.

• Ability to effectively and accurately convey information to others.

• Performs related duties as assigned by management.

Qualifications and Education Requirements

• Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred.

• 10+ years of experience in digital acquisition, performance marketing, or growth marketing.

• 3+ years of experience leading teams or complex cross functional initiatives.

• Demonstrated success scaling multichannel acquisition programs in a data driven environment.

• Experience managing agencies, partners, and sizable acquisition budgets.

Skills, Abilities, and Knowledge

• Deep expertise in paid media channels, CRM based nurture, and audience targeting.

• Strong analytical capabilities with the ability to translate data into acquisition strategy.

• Experience working with Martech and data platforms supporting acquisition programs.

• High learning agility and ability to thrive in a fast-paced, dynamic environment.

• Strong verbal communication skills; strong writing and composition abilities.

• Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization.

• Strong influencing and negotiation skills; consultative and collaborative work style.

• High learning agility with the ability to learn and integrate business variables and learn new systems and platforms.

• Effective at managing multiple priorities under tight deadlines in a fast-paced, dynamic environment.

• Strong project management capability.

• Self-directed and comfortable working with ambiguity and uncertainty.

• High degree of professional maturity, integrity, ability to maintain confidential data and information.

• High degree of business acumen; strong technical aptitude.

• Strong Microsoft Office skills.

Work Environment and Physical Requirements

• Working on-site at assigned office location.

• Regular and punctual attendance adhering to schedule established by leadership.

• Flexibility to work occasional adjusted work schedules, overtime, and evening and/or weekend hours to meet deadlines or as business needs demand.

• Working in a cubicle hub, maintaining focus on phone calls in a noisy environment within earshot of multiple other conversations.

• Sedentary work in a stationary position at a cubicle for prolonged periods of time.

• Constant repetitive motions required for operating a computer, such as typing and managing phone calls.

• Constantly communicating effectively verbally in English, including accurately exchanging information with others following identification of correct procedures.

Additional Information:

While this description is intended to be an accurate reflection of the position’s requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.

All employees are required to have smart phones that meet Company security standards with the ability to install apps such as Microsoft Authenticator. Employment will be contingent on this requirement.

Why Newrez

We’re a great place to work because we invest in what matters: your career, your community, your wellbeing, and your future. Our total rewards package is designed to support your whole self.

Company Benefits:

We offer benefits, programs, and perks that support you in every aspect of your life.

• Medical, dental, and vision insurance

• Health Savings Account with employer contribution

• 401(k) Retirement plan with employer match

• Paid Maternity Leave/Parental Bonding Leave/Caregiver Leave

• Adoption Assistance

• Tuition & Certification reimbursement

• Employee Mortgage Loan Program

• The Newrez Employee Emergency and Disaster Fund is a program to support our team members experiencing hardships

Newrez NOW:

Through Newrez NOW, our Corporate Social Responsibility program, you’ll have opportunities to give back, lead, and make a difference.

• 1 company-paid Volunteer Time Off day (with over 40,000 volunteer hours contributed since our inception)

• Matching Gifts Program - dollar-for-dollar up to $1,000

• Access to grants, nonprofit resources, and volunteer opportunities

• More than $6,000,000 donated since 2020

• 1 in 5 employees participates in at least one Employee Resource Group (ERG)
  

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.

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