Director Marketing Alaris System sets and IV Fluids

Becton Dickinson; San Diego (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Becton, Dickinson and Company (BD) in San Diego seeks a dynamic Director of Marketing to lead the Alaris Systems Dedicated sets and IV Fluids portfolio, driving global revenue and margin. You will partner with regional teams, manage cross-functional projects with R&D, Regulatory, and Supply Chain, and develop market access and pricing strategies anchored in customer insights.

This leadership role requires strategic vision, executional excellence, and the ability to influence without authority to

Qualifications

• Bachelor’s degree in Marketing, Business, or Technical field (MBA a plus).
• Demonstrated leadership in medical device/healthcare sectors.
• Proven ability to lead cross-functional teams and drive commercial excellence.
• Strong analytical, strategic thinking, and communication skills.
• High integrity, resilience, and growth mindset.

Responsibilities

• Lead global commercialization plans for Alaris Systems Dedicated sets and IV Fluids portfolio.
• Collaborate with R&D, Medical Affairs, Regulatory, and Supply Chain to ensure alignment and flawless execution.
• Develop market insights, pricing strategies, and portfolio reviews aligned with WWIPD priorities.

Skills

Strategic leadership

Cross-functional leadership

Customer-centric

Executional excellence

Communication

Change agility

People leadership

Influencing without authority

Education

Bachelor’s in Marketing/Business/Technical

Job description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world.

Advancing the world of health™ is our Purpose, and it’s no small feat.

It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

We are seeking a dynamic, strategic, and commercially-minded Director of Marketing to lead our Alaris Systems Dedicated sets and IV Fluids portfolio. These portfolios together represent ~$720M in global revenue with mid-single-digit growth expectations. This is a critical role in scope and impact, with accountability to Senior Director WWIPD for global revenue and margin performance, product management, and cross-functional leadership. You will serve as the leader for the dedicated sets and IV Fluids portfolio that protect patients and healthcare workers across care settings.

Key responsibilities:

• Strategic Business Leadership Collaborate with regional marketing teams to support WWIPD leadership in the development of global commercialization plans, including differentiated value propositions, innovative business models, and targeted channel strategies to drive growth. Further collaborate with regional marketing team in execution of such plans. Leverage integrated business planning to establish and monitor key indicators of demand, supply, and commercial performance; engage regularly with regional teams to drive results and mitigate execution risks. Propose pricing corridors for approval by WWIPD leadership, monitoring pricing and margin performance, and ensuring governance mechanisms are in place to optimize value capture.
• Cross-Functional & External Collaboration Lead a cross-functional team with R&D, Medical Affairs, Regulatory, Supply Chain, and other internal stakeholders to ensure strategic alignment and flawless execution. Liaise with third-party suppliers and vendors to support business objectives and operational excellence.
• Market & Customer Insight Develop and implement commercial strategies at the direction of the Sr Director and aligned with WWIPD priorities, grounded in deep customer insights and external market trends, ensuring alignment with business priorities and regional stakeholders. Deliver marketing plans, pricing strategies, and portfolio reviews, aligned with WWIPD priorities, while driving continuous improvement in commercial excellence processes. Monitor market dynamics, competitive activity, clinical evidence, and regulatory guidelines to proactively shape market strategy and identify growth opportunities. Engage directly with customers to understand clinical and economic needs, becoming a strong advocate for customer‑centric innovation and decision‑making.

Skills & Competencies

• General Management Mindset Strong business acumen and strategic thinking with a proven ability to lead complex, cross-functional initiatives in a matrixed global organization.
• Demonstrated ability to influence without authority and drive alignment across diverse teams and geographies.
• Customer-Centric & Insight-Driven Deep commitment to understanding customer pain points and translating insights into actionable strategies and programs. Ability to synthesize market, customer, and competitive intelligence into compelling business cases.
• Executional Excellence High degree of personal accountability, results orientation, and integrity. Strong prioritization and time management skills with the ability to thrive in fast-paced, high-stakes environments.
• Leadership & Communication Advanced communication and presentation skills, with the ability to convey complex concepts clearly and persuasively. Proven ability to build, coach, and inspire high‑performing teams.
• Change Agility & Resilience Growth mindset with the courage to challenge the status quo and drive transformational change. Comfortable navigating ambiguity and leading through uncertainty.

Qualifications

• Bachelor’s degree in Marketing, Business, or a Technical field (MBA a plus)
• 8+ years of progressive experience in marketing and product management, with at least 3 years as a people leader
• Proven leadership in the medical device or healthcare industry strongly preferred
• Demonstrated success in leading cross‑functional teams and driving commercial excellence
• Strong analytical, strategic thinking, and communication skills
• High integrity, resilience, and a growth mindset
• Previous experience in regional or global marketing roles within the medical device or healthcare industry.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers.

Primary Work Location USA CA - San Diego Bldg A&B Additional Locations Work Shift At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You." Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed. Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role. Salary Range Information We are the #MakersofPossible Working together, we make products that patients, families and their healthcare professionals rely on. We do this because we are committed to advancing the world of health™. But it takes the imagination and passion of all of us at BD, from manufacturing to marketing, to look at the impossible and find solutions that turn dreams into possibilities with real‑life health benefits for people today, tomorrow and beyond. We make this happen, together. We are the makers of possible.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.