Director, Marketing

University Health; San Antonio (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision plan

Life insurance

FSA accounts

Pet insurance

PTO accrual

Job summary

University Health System is seeking a Director of Marketing to lead branding and consumer marketing initiatives. The role involves partnering with physician leaders and cross-functional teams to identify opportunities and expand market share for key service lines.

The position requires a Bachelor's in Marketing or related field and substantial healthcare marketing experience, including digital advertising, CRM, and social media. Backend analytics and ROI reporting are part of the remit.

Qualifications

• Bachelor's Degree in Marketing or related field required.
• Significant experience in marketing initiatives, preferably healthcare.
• Experience in business development, market research, marketing planning, traditional and digital advertising, CRM systems, and social media.

Responsibilities

• Leads development of branding and consumer marketing strategies for University Health System.
• Conducts market research and collaborates with clinicians, business development, finance, operations, and executives to grow brand and market share.
• Creates, implements and evaluates marketing plans; develops monthly reports on consumer metrics and ROI.

Skills

Market research

Brand strategy

Cross-functional leadership

Education

Bachelor's degree in Marketing or related field

Job description

A great opportunity is now available to become a valuable leader on our marketing team.University Health System is searching for a highly motivated employee to function as the Director of Marketing .

• Excellent medical and dental insurance
• Robust PTO accrual
• Vision Plan
• Life insurance
• FSA accounts
• Pet Insurance

POSITION SUMMARY/RESPONSIBILITIES

• Leads the development of branding and consumer marketing strategies for University Health System.
• Conducts market research and works collaboratively with physician leaders, business development, finance, operations, and the executive team and across the organization to identify strategic opportunities to grow brand preference and market share for key service lines.
• Creates, implements and evaluates comprehensive marketing plans to advance awareness and brand reputation for University Health. Develops monthly departmental and executive leadership reports on consumer metrics, campaign results and return on investment.

EDUCATION/EXPERIENCE

A Bachelor's Degree, in Marketing or a related field is required. Significant prior experience in the development and execution of a successful marketing initiatives is required, preferably within the healthcare industry. Demonstrated experience in business development, market research, marketing plant development, traditional and digital advertising, customer relationship management systems, and social media is required.