Marketing Manager

UF Health; Gainesville (FL); Hybrid; USD 120,000 - 180,000; Full time

Job summary

UF Health in Gainesville, FL is seeking a strategic Marketing Leader to drive campaigns, content strategy, and audience engagement onsite.

You will mentor a marketing team, manage budgets, and coordinate with clinical and community partners to advance brand visibility while ensuring regulatory compliance.

Qualifications

• 5+ years of marketing experience, preferably in healthcare
• Proficient in marketing automation platforms and Microsoft Office
• Strong skills in campaign development and execution
• Experience with market research and data analysis
• Knowledge of healthcare regulations and compliance

Responsibilities

• Leads the development and execution of marketing campaigns to increase hospital visibility and patient engagement.
• Oversees content creation and distribution across various channels, ensuring messaging consistency aligned with organizational objectives.
• Collaborates with cross-functional teams and external partners to support community-focused marketing initiatives.
• Analyzes market trends and directs digital marketing strategies to optimize campaign effectiveness.
• Monitors campaign performance and implements continuous improvement measures.
• Leads and mentors the marketing team to enhance skills and drive results.
• Manages marketing budgets and resource allocation.
• Ensures marketing initiatives comply with healthcare regulations and brand guidelines.

Skills

Marketing leadership

Marketing automation

Campaign development

Market research & data analysis

Education

B.S./B.A. in Marketing or related field

Tools

Marketing automation platforms

Microsoft Office

Job description

Overview

Are you a strategic marketing leader who thrives on innovation, storytelling, and driving results? Join UF Health and help shape the voice of a nationally recognized healthcare system while making a meaningful impact on the communities we serve.

Location: Gainesville, FL (onsite)

Schedule: Monday - Friday

Leads a team of professionals in developing and executing marketing campaigns to increase hospital visibility and patient engagement. Oversees content creation and distribution across various channels, ensuring messaging consistency aligned with organizational objectives. Collaborates with cross-functional teams and external partners to support community-focused marketing initiatives. Analyzes market trends, directs digital marketing strategies, and monitors campaign effectiveness to promote continuous improvement. Leads and mentors the marketing team to enhance skills and drive results.

Responsibilities

Job Responsibilities:

• Leads the development and execution of marketing campaigns to increase hospital visibility and patient engagement.
• Oversees content creation and distribution across various channels, ensuring messaging consistency aligned with organizational objectives.
• Collaborates with cross-functional teams and external partners to support community-focused marketing initiatives.
• Analyzes market trends and directs digital marketing strategies to optimize campaign effectiveness.
• Monitors campaign performance and implements continuous improvement measures.
• Leads and mentors the marketing team to enhance skills and drive results.
• Manages marketing budgets and resource allocation.
• Ensures marketing initiatives comply with healthcare regulations and brand guidelines.

Qualifications

Educational Requirement: B.S. or B.A. in Marketing or related field, and 5 to 7 years or more marketing experience.

• 5+ years of marketing experience, preferably in healthcare
• Proficient in marketing automation platforms and Microsoft Office
• Strong skills in campaign development and execution
• Experience with market research and data analysis
• Knowledge of healthcare regulations and compliance