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Success Matcher Recruitment is seeking a Founding Director of Growth for a NYC-based healthtech startup using AI to recover insurance revenue. You’ll build the GTM engine from scratch, turning inbound leads into a scalable pipeline and owning the CRM and attribution.
You’ll start hands-on, then hire and lead a growth team as the company scales, with ABM and experiential marketing at the core. 8–12+ years in B2B enterprise demand generation and startup experience preferred. NYC local preferred.
The Opportunity
Healthcare is broken, and our client is using AI to fix the financial engine behind it. Our client builds an AI-powered financial operating system that helps healthcare practices recover lost insurance revenue- typically recovering 5 to 10 times their fees. Backed by the founders of MongoDB and KAYAK, they are entering a phase of explosive growth and are looking for a Founding Director of Growth to build their GTM engine from the ground up.
As the first marketing hire, you won't just be executing a playbook; you'll be writing it. You will transform one-off activations into a scalable ecosystem of inbound lead generation, bridging the gap between high-touch experiential marketing and hard-nosed B2B enterprise demand generation.
Build the Engine: Architect the infrastructure for scalable, repeatable inbound growth channels from scratch.
Experiential Marketing: Host high-impact events, industry conferences, and intimate executive dinners to build trust and authority at scale.
ABM Strategy: Execute sophisticated Account-Based Marketing (ABM) and targeted content strategies tailored for B2B healthcare enterprise buyers.
Operational Excellence: Own the CRM process, translating ecosystem activity into a clear, trackable inbound pipeline with precise attribution.
Lead & Execute: Operate as a \"player-coach.\" You will start as a hands-on individual contributor with the mandate to hire and lead a high-performing growth team as the company scales.
Experienced: 8-12+ years in B2B enterprise demand generation and field marketing.
Startup Veteran: You have \"zero-to-one\" experience at a VC-backed startup. You thrive in ambiguity and enjoy building from a blank canvas.
Industry Savvy: Previous experience in Healthcare or HealthTech is highly preferred.
Technical & Creative: You are a master of CRM ownership and pipeline routing, but you're also a relationship builder who is comfortable being the face of the brand at industry events.
NYC-Based: You are ready to collaborate in person 3 days a week in their Manhattan office.
This is a rare chance to join a high-growth startup with proven product-market fit and elite backing. You will have real budget ownership, a seat at the table with the founding team, and the opportunity to fundamentally change how healthcare providers get paid for the care they provide.