Director, Marketing

Arizona Charlies - Decatur; Las Vegas (NV); On-site; USD 120,000 - 180,000; Full time

Job summary

Arizona Charlie's - Decatur is seeking a Director of Marketing to lead the strategy and daily operations of the casino marketing division in Las Vegas. You will drive integrated initiatives across branding, events, loyalty programs, and digital channels to grow revenue and guest engagement.

The role requires strong leadership, budget management, and data analytics with experience in gaming or hospitality. Collaborate with property leadership to deliver a seamless guest experience and measurable

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of marketing leadership experience in gaming or hospitality.
• Strong analytics and budget management skills.

Responsibilities

• Provide strategic leadership and execution of property-level marketing initiatives, including promotions, events, and loyalty programs.
• Oversee digital marketing, social media, and online advertising to drive guest acquisition and engagement.
• Collaborate with operations and leadership teams to align marketing with property goals and guest experience.
• Monitor budgets, KPIs, and ROI to optimize campaigns and resource allocation.

Skills

Marketing Leadership

Casino Marketing

Digital Marketing

Data Analytics

Team Development

Education

Bachelor's degree in Marketing

Tools

Excel

BI Platforms

Job description

At Arizona Charlie's, LLC , we don’t just offer jobs — we build careers. In a business that’s often about flash, we’re the real deal. With a diverse portfolio of hospitality, gaming, and entertainment properties, we’re powered by people who are passionate, reliable, and ready to make an impact. Whether you're just starting out or looking to take your career to the next level, you’ll find real opportunities here — and a team that’s as invested in your success as you are.Job Description Summary:Summary:As the Director of Marketing, you lead the strategic direction and daily operations of the marketing division. You oversee the development and execution of integrated marketing initiatives-spanning branding, customer engagement, events, and partnerships-to drive growth and strengthen the company's market presence. Your leadership ensures marketing efforts align with organizational goals and deliver measurable impact.Job Description:Essential Functions and Responsibilities:Provide strategic leadership and execution of all property-level marketing initiatives, including casino promotions, special events, database marketing, player development campaigns, loyalty program strategies, advertising, digital marketing, and social media engagementPartner closely with property leadership to develop and implement marketing strategies that drive casino revenue, increase visitation, grow market share, improve guest retention, and enhance overall property performanceOversee the property's player loyalty and rewards programs, utilizing guest and player data to develop targeted marketing campaigns that increase acquisition, activation, frequency of visits, and player worthAnalyze gaming, visitation, and guest behavior trends to identify opportunities, measure marketing effectiveness, and make data-driven recommendations that improve business results and return on investmentDirect the planning, execution, and evaluation of promotional calendars, special events, tournaments, entertainment programs, and incentive campaigns designed to drive guest engagement and revenue growthManage database marketing efforts, including direct mail, email marketing, mobile campaigns, segmentation strategies, and personalized offers to maximize player response and loyaltyLead the property's digital marketing strategy, including website content, social media platforms, online advertising, reputation management, and guest engagement initiatives that strengthen brand awareness and customer acquisitionCollaborate with Gaming Operations, Hotel Operations, Food & Beverage, Finance, and Player Development leadership teams to align marketing initiatives with property goals and deliver a seamless guest experienceMonitor and manage marketing budgets, promotional reinvestment, advertising expenditures, and campaign performance to ensure effective allocation of resources and achievement of revenue objectivesEstablish key performance indicators and regularly evaluate campaign performance, guest engagement metrics, promotional ROI, database growth, visitation trends, and revenue results to ensure accountability and continuous improvementRecruit, develop, coach, and retain high-performing marketing team members, fostering a culture of innovation, collaboration, accountability, and exceptional guest serviceServe as the primary liaison between property leadership and corporate marketing teams, ensuring alignment of corporate initiatives while adapting strategies to meet the unique needs and market conditions of the propertyPromote a guest-centric culture by enhancing the overall customer experience through impactful marketing programs, loyalty initiatives, and responsive service recovery when neededQualifications5 years of marketing leadership experience; includes leadership or progressive responsibility in strategic planning and execution in a gaming or hospitality environmentDemonstrated experience developing and executing casino marketing strategies, including promotions, special events, player development initiatives, loyalty programs, database marketing, and digital marketing campaignsExceptional decision-making, planning, and analytical skills with a track record of achieving measurable business goalsStrong understanding of casino operations, player segmentation, player reinvestment strategies, loyalty programs, and gaming analyticsStrong knowledge of digital marketing channels, social media strategy, online advertising, reputation management, and guest engagement best practicesProven leadership experience with a track record of recruiting, developing, coaching, and motivating high-performing teams while fostering collaboration and accountabilitySkilled in budget management, workforce planning, and process optimizationStrong planning, organizational and analytical skills; experience managing large-scale marketing initiatives and complex budgetsProven ability to lead multi-property or multi-unit teams with demonstrated success in achieving marketing and revenue goalsProficient in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint); familiar with analytics tools and business intelligence platformsRequirementsAt least 21 years of ageHigh School Diploma or equivalent requiredBachelor’s degree in Marketing, Business, or related field preferredAbility to effectively communicate in English, both written and verbalObtain and maintain all work cards as required by the companyVerify right to work in the United StatesWork CardsNevada Gaming RegistrationPhysical RequirementsOccasionally push/pull up to 15lbsOccasionally lift and/or carry up to 50lbs at floor, knee, waist, and chest levelsOccasionally squat, kneel, reach, bend, twistFrequently sit and work at a desk or computerRegularly standing and walkingAbility to communicate using in-person speech, radios, and telephoneAbility to hear, understand, and distinguish speech and/or other sound in personAbility to distinguish between shades of colorAbility to use tools or equipment requiring a high degree of dexterityAbility to ascend and descend stairsWork Environment Potential ConditionsIndoorSmokyNoisyBright flashing lightsExtreme hot & cold temperaturesSlippery surfacesExposure to dust, fumes, and/or gasesDisclaimerThe above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.Ready to make your next move the right one?If you're looking for more than just a job — and want to be part of a team that values integrity, impact, and opportunity — we’d love to hear from you.The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.