Director, Marketing

Arizona Charlie's; Decatur (AL); On-site; USD 120,000 - 180,000; Full time

Job summary

Arizona Charlie's in the United States is seeking a Director of Marketing to lead strategic direction and daily operations of the marketing division, overseeing branding, customer engagement, events, and partnerships to drive growth and strengthen market presence.

You will lead loyalty programs, database marketing, digital campaigns, and multi-department collaboration with Gaming, Hotel, Food & Beverage, and Finance to align initiatives with property goals and deliver measurable ROI.

Qualifications

• 5+ years marketing leadership in gaming or hospitality.
• Experience developing casino marketing strategies, promotions, loyalty programs, database marketing, and digital campaigns.
• Strong decision-making, planning, and analytical skills with a track record of achieving measurable business goals.

Responsibilities

• Provide strategic leadership and execution of property-level marketing initiatives, including casino promotions, events, and loyalty programs.
• Develop and implement marketing strategies that drive casino revenue, visitation, market share, and guest retention.
• Oversee loyalty programs and data-driven campaigns to increase acquisitions and player value.
• Lead digital marketing strategy including website, social media, and online advertising.
• Collaborate with Gaming Operations, Hotel Operations, Food & Beverage, Finance, and Player Development to align initiatives with property goals.
• Monitor budgets, promotional reinvestment, and campaign performance to ensure ROI.
• Recruit, develop, and retain a high-performing marketing team and serve as liaison between property leadership and corporate marketing.

Skills

Marketing leadership

Casino marketing

Strategic planning

Analytics

Digital marketing

Budget management

Team leadership

Guest engagement

Campaign measurement

Multi-department collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Microsoft Office Suite

Analytics tools / BI platforms

Job description

At Arizona Charlie's, LLC , we don't just offer jobs - we build careers. In a business that's often about flash, we're the real deal. With a diverse portfolio of hospitality, gaming, and entertainment properties, we're powered by people who are passionate, reliable, and ready to make an impact. Whether you're just starting out or looking to take your career to the next level, you'll find real opportunities here - and a team that's as invested in your success as you are.

Job Description Summary:

Summary:
As the Director of Marketing, you lead the strategic direction and daily operations of the marketing division. You oversee the development and execution of integrated marketing initiatives-spanning branding, customer engagement, events, and partnerships-to drive growth and strengthen the company's market presence. Your leadership ensures marketing efforts align with organizational goals and deliver measurable impact.

Job Description:

Essential Functions and Responsibilities:

• Provide strategic leadership and execution of all property-level marketing initiatives, including casino promotions, special events, database marketing, player development campaigns, loyalty program strategies, advertising, digital marketing, and social media engagement

• Partner closely with property leadership to develop and implement marketing strategies that drive casino revenue, increase visitation, grow market share, improve guest retention, and enhance overall property performance

• Oversee the property's player loyalty and rewards programs, utilizing guest and player data to develop targeted marketing campaigns that increase acquisition, activation, frequency of visits, and player worth

• Analyze gaming, visitation, and guest behavior trends to identify opportunities, measure marketing effectiveness, and make data-driven recommendations that improve business results and return on investment

• Direct the planning, execution, and evaluation of promotional calendars, special events, tournaments, entertainment programs, and incentive campaigns designed to drive guest engagement and revenue growth

• Manage database marketing efforts, including direct mail, email marketing, mobile campaigns, segmentation strategies, and personalized offers to maximize player response and loyalty

• Lead the property's digital marketing strategy, including website content, social media platforms, online advertising, reputation management, and guest engagement initiatives that strengthen brand awareness and customer acquisition

• Collaborate with Gaming Operations, Hotel Operations, Food & Beverage, Finance, and Player Development leadership teams to align marketing initiatives with property goals and deliver a seamless guest experience

• Monitor and manage marketing budgets, promotional reinvestment, advertising expenditures, and campaign performance to ensure effective allocation of resources and achievement of revenue objectives

• Establish key performance indicators and regularly evaluate campaign performance, guest engagement metrics, promotional ROI, database growth, visitation trends, and revenue results to ensure accountability and continuous improvement

• Recruit, develop, coach, and retain high-performing marketing team members, fostering a culture of innovation, collaboration, accountability, and exceptional guest service

• Serve as the primary liaison between property leadership and corporate marketing teams, ensuring alignment of corporate initiatives while adapting strategies to meet the unique needs and market conditions of the property

• Promote a guest-centric culture by enhancing the overall customer experience through impactful marketing programs, loyalty initiatives, and responsive service recovery when needed

Qualifications

• 5 years of marketing leadership experience; includes leadership or progressive responsibility in strategic planning and execution in a gaming or hospitality environment
• Demonstrated experience developing and executing casino marketing strategies, including promotions, special events, player development initiatives, loyalty programs, database marketing, and digital marketing campaigns
• Exceptional decision-making, planning, and analytical skills with a track record of achieving measurable business goals
• Strong understanding of casino operations, player segmentation, player reinvestment strategies, loyalty programs, and gaming analytics
• Strong knowledge of digital marketing channels, social media strategy, online advertising, reputation management, and guest engagement best practices
• Proven leadership experience with a track record of recruiting, developing, coaching, and motivating high-performing teams while fostering collaboration and accountability
• Skilled in budget management, workforce planning, and process optimization
• Strong planning, organizational and analytical skills; experience managing large-scale marketing initiatives and complex budgets
• Proven ability to lead multi-property or multi-unit teams with demonstrated success in achieving marketing and revenue goals
• Proficient in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint); familiar with analytics tools and business intelligence platforms

Requirements

• At least 21 years of age
• High School Diploma or equivalent required
• Bachelor's degree in Marketing, Business, or related field preferred
• Ability to effectively communicate in English, both written and verbal
• Obtain and maintain all work cards as required by the company
• Verify right to work in the United States

Work Cards

• Nevada Gaming Registration

Physical Requirements

• Occasionally push/pull up to 15lbs
• Occasionally lift and/or carry up to 50lbs at floor, knee, waist, and chest levels
• Occasionally squat, kneel, reach, bend, twist
• Frequently sit and work at a desk or computer
• Regularly standing and walking
• Ability to communicate using in-person speech, radios, and telephone
• Ability to hear, understand, and distinguish speech and/or other sound in person
• Ability to distinguish between shades of color
• Ability to use tools or equipment requiring a high degree of dexterity
• Ability to ascend and descend stairs

Work Environment Potential Conditions

• Indoor
• Smoky
• Noisy
• Bright flashing lights
• Extreme hot & cold temperatures
• Slippery surfaces
• Exposure to dust, fumes, and/or gases

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list and may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.