Director, Marketing

[1002 AC Decatur] Arizona Charlie's, LLC; Tennessee; On-site; USD 120,000 - 180,000; Full time

Job summary

Arizona Charlie's, LLC is seeking a Director of Marketing to lead the strategy and daily operations of the marketing division. You will oversee integrated marketing initiatives across branding, customer engagement, events, and partnerships to drive growth and strengthen market presence.

You will collaborate with cross‑functional teams to align initiatives with property goals, manage budgets, and deliver measurable ROI while promoting a guest‑centric experience across multiple channels.

Qualifications

• 5 years of marketing leadership experience in gaming or hospitality.
• Experience developing and executing casino marketing strategies, including promotions and loyalty programs.
• Strong budgeting, analytics, and decision‑making skills with a track record of measurable results.
• Knowledge of digital marketing channels, social media, and guest engagement best practices.
• Proven leadership experience with multi-property teams and collaboration across departments.
• Proficient in Microsoft Office Suite; familiar with analytics and BI platforms.

Responsibilities

• Provide strategic leadership and execution of property-level marketing initiatives.
• Partner with property leadership to drive casino revenue and visitation.
• Oversee loyalty programs and targeted marketing campaigns.
• Analyze gaming and guest data to improve ROI and business results.
• Plan, execute, and evaluate promotional calendars and events.
• Lead digital marketing efforts across websites, social media, and online ads.
• Manage marketing budgets and campaign performance to meet revenue goals.
• Collaborate with Operations, Finance, and Guest Services to align strategies.

Skills

Marketing leadership

Casino marketing

Digital marketing

Data analysis

Budget management

Team development

Education

Bachelor’s degree in Marketing or related field

High School Diploma

Tools

Microsoft Excel

PowerPoint

BI tools

Job description

At Arizona Charlie's, LLC , we don’t just offer jobs — we build careers. In a business that’s often about flash, we’re the real deal. With a diverse portfolio of hospitality, gaming, and entertainment properties, we’re powered by people who are passionate, reliable, and ready to make an impact. Whether you're just starting out or looking to take your career to the next level, you’ll find real opportunities here — and a team that’s as invested in your success as you are.

Job Description Summary

Summary: As the Director of Marketing, you lead the strategic direction and daily operations of the marketing division. You oversee the development and execution of integrated marketing initiatives-spanning branding, customer engagement, events, and partnerships-to drive growth and strengthen the company's market presence. Your leadership ensures marketing efforts align with organizational goals and deliver measurable impact.

Essential Functions and Responsibilities

• Provide strategic leadership and execution of all property-level marketing initiatives, including casino promotions, special events, database marketing, player development campaigns, loyalty program strategies, advertising, digital marketing, and social media engagement
• Partner closely with property leadership to develop and implement marketing strategies that drive casino revenue, increase visitation, grow market share, improve guest retention, and enhance overall property performance
• Oversee the property's player loyalty and rewards programs, utilizing guest and player data to develop targeted marketing campaigns that increase acquisition, activation, frequency of visits, and player worth
• Analyze gaming, visitation, and guest behavior trends to identify opportunities, measure marketing effectiveness, and make data-driven recommendations that improve business results and return on investment
• Direct the planning, execution, and evaluation of promotional calendars, special events, tournaments, entertainment programs, and incentive campaigns designed to drive guest engagement and revenue growth
• Manage database marketing efforts, including direct mail, email marketing, mobile campaigns, segmentation strategies, and personalized offers to maximize player response and loyalty
• Lead the property's digital marketing strategy, including website content, social media platforms, online advertising, reputation management, and guest engagement initiatives that strengthen brand awareness and customer acquisition
• Collaborate with Gaming Operations, Hotel Operations, Food & Beverage, Finance, and Player Development leadership teams to align marketing initiatives with property goals and deliver a seamless guest experience
• Monitor and manage marketing budgets, promotional reinvestment, advertising expenditures, and campaign performance to ensure effective allocation of resources and achievement of revenue objectives
• Establish key performance indicators and regularly evaluate campaign performance, guest engagement metrics, promotional ROI, database growth, visitation trends, and revenue results to ensure accountability and continuous improvement
• Recruit, develop, coach, and retain high-performing marketing team members, fostering a culture of innovation, collaboration, accountability, and exceptional guest service
• Serve as the primary liaison between property leadership and corporate marketing teams, ensuring alignment of corporate initiatives while adapting strategies to meet the unique needs and market conditions of the property
• Promote a guest-centric culture by enhancing the overall customer experience through impactful marketing programs, loyalty initiatives, and responsive service recovery when needed

Qualifications

• 5 years of marketing leadership experience; includes leadership or progressive responsibility in strategic planning and execution in a gaming or hospitality environment
• Demonstrated experience developing and executing casino marketing strategies, including promotions, special events, player development initiatives, loyalty programs, database marketing, and digital marketing campaigns
• Exceptional decision-making, planning, and analytical skills with a track record of achieving measurable business goals
• Strong understanding of casino operations, player segmentation, player reinvestment strategies, loyalty programs, and gaming analytics
• Strong knowledge of digital marketing channels, social media strategy, online advertising, reputation management, and guest engagement best practices
• Proven leadership experience with a track record of recruiting, developing, coaching, and motivating high-performing teams while fostering collaboration and accountability
• Skilled in budget management, workforce planning, and process optimization
• Strong planning, organizational and analytical skills; experience managing large-scale marketing initiatives and complex budgets
• Proven ability to lead multi-property or multi-unit teams with demonstrated success in achieving marketing and revenue goals
• Proficient in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint); familiar with analytics tools and business intelligence platforms

Requirements

At least 21 years of age High School Diploma or equivalent required Bachelor’s degree in Marketing, Business, or related field preferred Ability to effectively communicate in English, both written and verbal Obtain and maintain all work cards as required by the company Verify right to work in the United States Work Cards Nevada Gaming Registration Physical Requirements Occasionally push/pull up to 15lbs Occasionally lift and/or carry up to 50lbs at floor, knee, waist, and chest levels Occasionally squat, kneel, reach, bend, twist Frequently sit and work at a desk or computer Regularly standing and walking Ability to communicate using in-person speech, radios, and telephone Ability to hear, understand, and distinguish speech and/or other sound in person Ability to distinguish between shades of color Ability to use tools or equipment requiring a high degree of dexterity Ability to ascend and descend stairs Work Environment Potential Conditions Indoor Smoky Noisy Bright flashing lights Extreme hot & cold temperatures Slippery surfaces Exposure to dust, fumes, and/or gases Disclaimer The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.