Senior Marketing Experimentation Specialist

Harvey Nash; New York (NY); On-site; USD 90,000 - 125,000; Part time

Benefits offered by this job

Medical insurance

Job summary

A leading marketing firm is looking for an experienced candidate to drive testing strategies, analyze data for actionable insights, and collaborate with various teams to enhance media effectiveness. The role demands 3+ years of experience in paid media or digital marketing, a strong analytical mindset, and excellent communication skills. A bachelor's degree is required. This is a contract position that will contribute significantly to innovative marketing initiatives.

Qualifications

• 3+ years in paid media, digital marketing, or growth experimentation.
• Strong understanding of testing methodologies and platform reporting.
• Proficient with analytics tools such as GA, SQL, and Excel.
• Exceptional ability to distill technical concepts into concise, executive-ready insights.
• Proven track record collaborating across teams to execute high-impact tests at scale.

Responsibilities

• Design and implement robust testing strategies across media sectors.
• Collaborate with channel managers to execute and optimize tests.
• Analyze results and provide data-driven recommendations for strategy.
• Innovation & Learning Agenda – Maintain a prioritized testing roadmap to explore emerging platforms, AI/ML bidding, value-based strategies, and automation opportunities.
• Cross-Functional Collaboration – Partner with analytics, strategy, and planning teams to ensure test designs align with business goals and measurement frameworks.
• Knowledge Sharing – Create best-practice documentation and present learnings to leadership, influencing future investment and audience strategy.

Skills

Paid media experience

Digital marketing

Growth experimentation

Testing methodologies

Analytics tools

Data analysis

Communication skills

Collaboration

Education

Bachelor's Degree or equivalent

Tools

Google Analytics

SQL

Excel

Meta platform reporting

Google platform reporting

TikTok reporting

YouTube reporting

Job description

Be among the first 25 applicants within 4 days.

This range is provided by Harvey Nash. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Details available upon application.

Job Description

• Experiment Design & Strategy – Develop robust test plans (A/B, multivariate, geo-tests, incrementality studies, lift tests) to evaluate media tactics, creative, audience segments, and bidding strategies.
• Execution & Optimization – Collaborate with channel managers (social, search, display, video, programmatic) to implement tests, ensure flawless QA, and proactively adjust tactics based on early performance indicators.
• Data Analysis & Insights – Synthesize results into clear business narratives, translating statistical findings into actionable recommendations for budget allocation and campaign strategy.
• Innovation & Learning Agenda – Maintain a prioritized testing roadmap to explore emerging platforms, AI/ML bidding, value-based strategies, and automation opportunities.
• Cross-Functional Collaboration – Partner with analytics, strategy, and planning teams to ensure test designs align with business goals and measurement frameworks.
• Knowledge Sharing – Create best-practice documentation and present learnings to leadership, influencing future investment and audience strategy.

Basic Qualifications

• Experience: 3+ years in paid media, digital marketing, or growth experimentation (agency, in-house, or platform).
• Technical Skills: Strong understanding of testing methodologies (incrementality, causal inference, geo-split), platform reporting (Meta, Google, TikTok, YouTube, DSPs), and analytics tools (GA, SQL, Excel/Sheets).
• Analytical Mindset: Comfortable with statistical significance, confidence intervals, and interpreting complex data sets.
• Communication: Exceptional ability to distill technical concepts into concise, executive-ready insights.
• Collaboration: Proven track record working across teams to execute high-impact tests at scale.

Preferred Qualifications

• Establishing an iterative testing framework that accelerates media learning.
• Delivering clear, data-backed insights that improve efficiency and ROI across channels.
• Driving adoption of AI/automation in paid media strategies through well-designed experiments.

Required Education

• Bachelor's Degree or equivalent.

Seniority Level

• Associate

Employment Type

• Contract

Job Function

• Marketing, Advertising, and Art/Creative

Industries

• Entertainment Providers
• IT Services and IT Consulting

Benefits

• Medical insurance

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