Director, Market Intelligence & AI Insights

GSK plc; Philadelphia (Philadelphia County); Hybrid; USD 180,000 - 240,000; Full time

Job summary

GSK plc in the United States seeks a Director of Market Intelligence to partner with marketers, design and execute market research, and synthesize insights into actionable narratives. The role emphasizes AI-enabled analytics, cross-functional collaboration, and advancing market research capabilities across therapies.

The Director will lead AI governance in market research, manage budgets, and coach a team of market researchers and analysts, influencing strategic decision-making in a hybrid

Qualifications

• Bachelor's degree required.
• Market research experience in a commercial Biopharma company.
• Methodological knowledge of and experience in relevant market research approaches and techniques with a mindset of continuous improvement.
• Proven ability to use market research results to influence decision-making and drive forward opportunities.
• Evidence of business acumen, cross-team collaboration, communication, and presentation skills.
• Demonstrated experience applying AI tools to accelerate research synthesis, study design, stakeholder communications, and insight delivery.

Responsibilities

• Work directly with marketers to recommend & scope market research, leveraging AI tools to accelerate study design, discussion guide development, and demand study planning across therapeutic areas including complex anti-infective launches
• Manage ongoing market research projects to ensure milestones are being achieved
• Communicate core market research findings; employ AI-assisted synthesis to distill insights from ATU tracking, qualitative research, and eDetail studies into clear, stakeholder-ready narratives and executive summaries
• Collaborate with other groups to pull in additional voice of customer findings (analytics, global Insights, etc.), integrating secondary data sources such as IQVIA with primary research using AI-enabled analysis to strengthen the business story
• Synthesize across multiple findings to develop brand opportunities that will be shared in various venues (Strat/Ops Plans, CLT decks, Insight Review Sessions, investor materials, etc.); use AI to accelerate cross-study synthesis and surface patterns across large research bodies
• Progress market research capabilities by identifying emerging methodologies and refreshing list of vendors — and pioneering the responsible integration of AI into the market research workflow, including establishing AI governance frameworks and PMR process standards for the team
• Lead AI-assisted vendor evaluation and proposal scoring, applying structured comparison frameworks to drive objective vendor selection and maximize research investment efficiency
• Drive customer journey and patient pathway work, leveraging AI to map, redesign, and document HCP and patient journeys that surface actionable commercial opportunities
• Manage market research budgets and oversee cost saving initiatives across BUs, with AI-enabled efficiencies reducing cycle time on synthesis, reporting, and vendor assessment
• Coaching and guiding Market Intelligence managers in the team on best practices in market research, cross-team collaboration, and the effective use of AI tools to enhance insight quality and delivery speed

Skills

Customer Insights

Data to Insights

Digital Fluency

Influencing Without Authority

Market Knowledge

Scientific Literacy

Education

Bachelor's degree

Job description

GSK plc in the United States seeks a Director of Market Intelligence to partner with marketers, design and execute market research, and synthesize insights into actionable narratives. The role emphasizes AI-enabled analytics, cross-functional collaboration, and advancing market research capabilities across therapies.

The Director will lead AI governance in market research, manage budgets, and coach a team of market researchers and analysts, influencing strategic decision-making in a hybrid